Publishers Speak: G5’s Vlad Suglobov, Alawar’s Alexander Lyskovsky and Big Fish’s Paul Thelen

The 2012 Casual Connect Kyiv conference was filled with energy as over 800 publishers, developers, and others involved in the casual games industry gathered at the RUS Hotel to network and learn. For seven years, Casual Connect has brought together talented professionals to enrich the industry with new knowledge and ideas. This year was no exception with over 50 sessions dedicated to cutting edge industry topics.

The Future of Casual Games is on Smartphones and Tablets

Vlad Suglobov, CEO of G5 Entertainment, narrowed the view to the future of smartphones and tablets during his session. Using current statistics, Vlad showed the prediction of growth for smartphones and tablets. He also provided advice for developers to succeed in the current industry. Using real-life examples, the success of F2P games were explored in this stimulating session.

Three Elements of the Game Universe: Platforms, Brand and Community

Alawar’s CEO Alexander Lyskovsky looked to the future during his session. While game factors are important to a future game’s success, he also touched on non-gaming factors that lead to success, such as, the community. Having an active role in creating a community of game industry professionals in Eastern Europe, Alexander knew how important community can be to a long-term brand. This inspiring session emphasized the importance of foresight.

Making Money With Games - What’s Real Today

Paul Thelen, Founder and CEO of Big Fish, started off the conference by highlighting new “real” opportunities as well as the current thriving business models that Big Fish have seen. The session was filled with sound advice based off real examples and data from Big Fish. Paul combatted the growing fear of the industry’s slow death by pointing out that it is just a matter of changing from past success to current success. Successful content and platforms were also addressed in this thought-provoking session.

These are just a few of the many motivating sessions from Casual Connect Kyiv 2012. To hear from more speakers, visit the Casual Connect webpage or the Casual Connect YouTube channel.

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