If I were not making games, I would be playing games and propagating new business on the internet to get my country on the map. The games industry is still in its sunrise stage, always new and vibrant, according to Alvin, and this is the reason he got into the industry, where he continues to find job fulfillment. He sees it as an industry with vast growth and earning potential, unlimited by geography. But he considers Southeast Asia particularly important to the games industry, offering a very competitive opportunity which is both price and value based.
Alvin Juban is passionate about the opportunities available in the games industry in the Philippines. He is President of the Game Developers Association of the Philippines as well as Head of Operations and Business Development at Secret 6, Inc. His maxim? “Games are more fun under Three Stars and a Sun.” His passion for both games and the Philippines comes through loud and clear as he tells us, “If I were not making games, I would be playing games and propagating new business on the internet to get our country on the map.”
Challenges of the Philippines
Alvin’s main responsibilities with Secret 6 are to make sure the studio works with no downtime and to guide talent development. He credits his internet experience, covering production, marketing, sales and overall consulting with giving him the ability to function on the global stage. His responsibilities have only increased with the duality of purpose involved in continuing as Select 6 Head of Operations in the Philippines while also fulfilling his role as President of the Games Development Association.
The biggest challenge Alvin has had to deal with has been getting support for the industry from government and academe. When he ran for President of the Games Development Association of the Philippines and won, he was able to get the necessary backing from the industry to influence government and academic partners to invest more attention to the games sector. Since then, the government fully supported last year’s Game Festival and created a larger budget for the festival this year. He has also been given approval for three talent development initiatives for both students and teachers. One of these will be in the capitol and two in selected provinces.He is continuously looking to build up the game development community in the Philippines.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.