Video Coverage

Arthur Chow: Free to Play Publishing Pioneer | Casual Connect Video

May 30, 2013 — by David Nixon

main

Video Coverage

Arthur Chow: Free to Play Publishing Pioneer | Casual Connect Video

May 30, 2013 — by David Nixon

Arthur Chow has been excited about the internet content business since he became involved with Yahoo thirteen years ago. If he was not in the games industry, he would certainly be involved in some type of internet- or mobile-related services, but he says, “I find the games industry tremendously exciting, with all the constant changes and developments.”




Internet Media, Finance, and Games

Chow’s work for Yahoo led him to an understanding of the internet media and consumer behavior. With Turner Broadcasting, he had the chance to work on a regional basis. His first job in banking gave him the business acumen to set up his own business. He credits these experiences to his success when he started 6waves, “All of these experiences gave me the expertise I needed to succeed in managing the operations of 6waves, and shaping strategy for the company.”

DOWNLOAD SLIDES




Leading the Way in Social Games and Publishing

Arthur Chow
Arthur Chow

Arthur is co-founder and Chief Executive Officer of 6waves, a leading global company in the social gaming sector. As Arthur saw the rapid growth of Facebook, he realized there would be a market for localized apps in a variety of countries. “I felt I could serve the needs of users by creating these localized apps,” Chow recalls, “As I saw the trend of Facebook users playing games, I felt 6waves had an opportunity in that arena as well.”




“I also realized we could introduce even more games to 6waves users by cooperating with other developers and that led to the development of 6waves games publishing business on Facebook,” said Chow, “While there were certainly challenges in adapting a publishing model to a game-service business, the result was worth it.” Though partnerships with developers all over the world, 6waves achieved reduction in both resources and costs necessary to develop a game and diversified the company’s operational risks.
We must never become complacent about what we have achieved
The need to adapt to the fast changing environment and conditions is a constant challenge. At 6waves, Arthur and his teams deal with this by staying alert and nimble. Arthur reminds us “We must never become complacent about what we have achieved.  We are still going well in the industry, hence, we stay.”

A Defining Moment

In 2012, Arthur was the winner of the prestigious Ernst & Young Entrepreneur China award in the category of Emerging Entrepreneur. “This was definitely a defining moments for me and 6waves,” remembers Chow, “I was so proud of our team’s accomplishments.”




5th Anniversary

Asia is the place Arthur believes is ideal to be involved in the games industry
Asia is the place Arthur believes is ideal to be involved in the games industry. It has the world`s largest population, with China the largest single market in terms of gamers. Japan and Korea have the highest ARPU in the world. New platforms, such as Kakao and LINE, are emerging. In Arthur’s words, “The opportunities are enormous!”

Comments




David Nixon

logo
SUPPORTED BY