David Worle is VP of Content Acquisition with WildTangent. He and his team source games for the WildTangent Game Service and work directly with developers to license and publish their games. David continues to be impressed with the scale of this business, in awe of the huge numbers of people playing the games on their service. He says, “Each week, these millions come to us looking to have fun. That’s an awesome responsibility that we take very seriously.”
David has had many milestones in his career, including his first multi-million purchase order from Costco, his first retail game launch, and the first time he produced a game. He says these were all fantastic moments, but what really excites him is the next moment. He insists, “My current list of goals is what really gets my blood pumping when I get drive to work in the morning. How many people get to work in the game industry doing what they enjoy? It’s a privilege I never lose sight of.”
But David’s career has also included challenges. One that stands out to him occurred when he was Director of Sales for a retail software company. His boss wanted him to place a title in a particular store in the US. “I had tried several times with my practiced and somewhat formal sales pitch and had been turned down each time,” he says. “My boss/mentor simply would not accept ‘No’. He just said I had to get it placed. It became a daily point of contention between us. I became desperate and very stressed out. Either I had to give up and quit this job I really loved, or I had to find another way to achieve this objective.”
Running out of ideas, David decided to ditch the formal pitch and try to act more natural. “I called the buyer up, and believe me, she was not eager to hear from me, but after five minutes we were both laughing, and finally, she said ‘Yes,'” he says. “What I realized was that I gave up on myself too early. When I told my boss it was placed, he simply said, ‘I knew you would get it done.’” From then on, David has always focused on the result as more important, rather than the steps taken to get there. “Focus on what you want to achieve and make it happen,” he says. “Kick the door down, climb through the window, do what it takes to reach the objective.”
Additional advice for developers is to take the extra time to polish your game. He tells us, “Nine out of ten titles we see lacks the final effort to make it as good as it should be. That last effort separates the good titles on our service. Also, the monetary performance of a well-polished game versus a game not polished can be one hundred times better. Literally.”
Asia and Beyond
David points out that Asia’s importance in the game market has become increasingly evident. It has become a great source of new games and new monetization models. Free-to-play games were pioneered in Asia, so anyone not paying attention to this area is going to miss out on important trends that will find their way into every market.
At Casual Connect Asia, David announced that WildTangent has new carrier and OEM distribution partnerships, adding AT&T, ASUS and Sony to their other partnerships. He believes the explosion of mobile gaming is the most disruptive opportunity of the past ten years. This opening led WildTangent to expand their game service from PC to Android and to extend mobile into their advertising products.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.