Dan Prigg joined a panel of publishers from around the world to discuss the state of the game publishing landscape at Casual Connect Kyiv 2013.
Dan Prigg, Head of Studios for Spil Games, began his career as a tester in the games industry in the 1990s, an experience he describes as a leap of faith. The greatest challenge he has faced is figuring out what he wanted to do in his career. He dealt with this by remaining both flexible and open-minded. He says, “I continued constantly evolving myself and self-educating because trends in the industry moved so quickly.”
Spreading Out
Spil Games emphasizes the importance of creating localized games, not surprising since they have people playing their games across six continents and platforms with 180 million monthly active users. They have two studios in the Netherlands and one in Shanghai, for which Prigg is responsible. Because he has previously run studios and content road maps, he is very comfortable in this position.
Now, he is enjoying exploring Amsterdam after moving there from the US. His wide-ranging interests have him spending free time playing the guitar, writing and, when possible, indulging his music preference for 80s Hair Bands and becoming involved with photography.
Shifting Trend
The most important trend in the games industry today, according to Prigg, is the shift from traditional laptops to tablets, the device he sees coming to dominate our living rooms. He believes tablets on WiFi will have more impact than anything else for his company. At Spil Games, they plan to respond to this change by developing heavily on HTML5, which they believe will become more and more prolific in the future.
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