Derrick Morton co-founded FlowPlay in 2006 because he and his partner believed free-to-play/virtual goods gaming was the future of the industry and they wanted to be the innovators. When they saw what was happening in the Asian gaming markets, they were certain it was only a matter of time before this became the dominant business model for gaming. By 2008, they had launched their first virtual world game.
Bringing Games to Gaming
Morton had been involved in the casual game industry since 1994, and one of his first projects was producing a CD-ROM version of Jeopardy. In those early days, many people in the game industry didn’t consider casual games to be REAL games. But Morton says, “I am very proud to be a part of this industry today and happy that we’ve come to a place where we are such a dominant entertainment force. No one takes us for granted anymore.”
There is still a great deal of room for growth in social casino, according to Morton. He believes it will evolve until it becomes a hybrid of social gaming and casino gaming. He insists, “Casual game developers can bring innovation to the market so much more quickly than traditional gambling developers. We think it’s especially true in our case with our drive to create communities around social casino gaming. FlowPlay is now making games that you won’t see on a casino floor, but still offer a tip of the hat to gambling.” They have recently launched a solitaire-style game that you can make a virtual wager on. They are also launching hybrid casino/casual games that up to 100 people can play on.
Morton believes the biggest impact on the future of the game industry will come from “Play Everywhere.” He insists that playing the same game on multiple devices will soon become the norm, claiming, “Games won’t be just online or just mobile. The same game will be everywhere, but perhaps in different forms depending on the platform.”
Morton occupies his free time with trekking. Each summer, he does a long distance trek of 80 miles or more through mountain terrain. He has been doing this for the past four years in the Cascade Mountains, the Rocky Mountains, and the Alps. He is also an avid cycler and plays the guitar. And he describes himself as an information and experience hound who loves to find a topic and follow it down the rabbit hole.
He also enjoys gaming, mainly on PC and iPad. His current addiction is Clash of Clans, and he admits to having spent hundreds of dollars on it. He enjoys the ability to come in and out of a game for ten minutes several times a day. But console gaming has little appeal for him since he doesn’t have time for games that require long session times and finds it limiting to have to play in a living room.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.