“How do you monetize the 98 percent that are not buying in-app items?” Jonathan Zweig asked his audience at Causal Connect Asia 2014. He went on to answer the question during his presentation, which you can see below.
Jonathan Zweig, as Founder and President of AdColony, has built a market-leading mobile video advertising company. AdColony’s proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its network of iOS and Android apps. The company works directly with Fortune 500 brands to help them reach consumers on mobile, and they also work with more than half of the top grossing publishers in the App Store to help them maximize monetization by integrating mobile video advertising.
Ads Go Mobile
With the continuing shift to mobile commerce, he sees huge changes ahead for AdColony and the products it offers during the next two or three years. He says, “As more people get comfortable buying things via their mobile devices, combined with the television style advertising that we provide, you will see incredible products coming out of our pipeline.” But he still views Free-to-Play as the trend which will most affect the games industry as a whole.
Success and Innovation
Zweig tells us there have been many wonderful moments in the five years since he founded AdColony. In particular, he especially enjoys seeing the faces of his colleagues when they have closed a big deal for the company or released a new product onto the market. He feels that seeing the AdColony family succeed has been far more gratifying than any of his individual accomplishments.
One of the most difficult aspects of his career has been balancing focus with the need for constant product innovation. He points out, “AdColony is in one of the hottest and yet always changing industries, so the temptation to cast a wide net of ideas is always there. But with the help of a world-class management team, we have been able to strike a balance with focus on both video and new product innovation while growing the company quickly.”
Up in the Air
Today, Zweig spends most of his time evangelizing their products and technology. He travels around the world talking to developers, both big and small, about the value of AdColony’s monetization products, explaining how they can add incremental value to the bottom line with a few lines of code and strategic placements of their monetization units.
In his free time, Zweig plays basketball and enjoys hitting the gym. The creative side of his personality is evident as he describes his appreciation for classical music, saying the music, devoid of words, allows him to create his own thoughts based on the sounds.
But his major focus is clearly on the company as he describes how AdColony’s technology eliminates the pain points of mobile video advertising with razor sharp, full screen video ads instantly in HD. No more long load times or grainy, choppy videos!
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