Belgrade 2014Live CoverageVideo Coverage

Jaroslav Stacevic: “A Happy User is a Paying User” | Casual Connect Video

November 19, 2014 — by Catherine Quinton

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Belgrade 2014Live CoverageVideo Coverage

Jaroslav Stacevic: “A Happy User is a Paying User” | Casual Connect Video

November 19, 2014 — by Catherine Quinton

Jaroslav Stacevic talked about the importance of UI during Casual Connect Eastern Europe 2014. “Interface is the handle of the hammer,” he explains. “You need it to use the hammer.”




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Jaroslav Stacevic once thought of games only as his hobby, yet today, he is the lead game designer at Nordcurrent, Lithuania’s largest international game development and publishing company. Previously, he worked with a non-governmental agency preparing volunteers for development work in Africa. But his passion for games caught up with him; he applied for a games designer position, and almost immediately, he was creating games.




After participating in the development of many of Nordcurrent’s games, he now leads a team responsible for the development of external projects in close cooperation with various studios from Eastern Europe and Russia, among others. This team ensures players get the highest quality product, one that is fun to play and worth paying for.

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Jaroslav Stacevic, Lead Game Designer, Nordcurrent,

Keeping Focus

Stacevic calls himself an obsessive person, but usually he finds this quality an advantage, since his obsession comes from an open-minded attitude coupled with the ability to take in new experiences and invest himself in them. However, he admits at times this inhibits his work when it causes him to burn out on an idea by focusing on it too intensely.

With this intense focus, every time a game he has worked on is released and begins climbing the charts, he has a moment of personal pride. He says, “I can’t say which one has influenced me the most, but whenever I see my ideas succeed and my efforts recognized, it sure feels good!”




His View of Games

When he is gaming for enjoyment, his preferred platform has always been PC; he feels it is unique in the way it empowers the user to take a more personal approach to gaming. PC games offer great possibilities for customization, allowing the user to tweak and create. Third party modifications, “game mods”, are only currently possible on PC. And Stacevic enjoys building the game rigs that PC allows.

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Most of Stacevic’s gaming is now on mobile, which he appreciates for its convenience and accessibility.

He also greatly enjoys console play, and besides the old-school consoles, he owns a Wii U and a Playstation 3 for their worthwhile games that are not available on PC. These include The Last of Us and Journey, his all-time favorite.

However, most of his gaming is now on mobile, which he appreciates for its convenience and accessibility, as he plays titles such as Ruzzle Adventure, Plague INC, or Banner Saga, and of course, Nordcurrent titles, including Cooking Fever and 101-in-1 HD. His currently favorites among hard-core titles include Dwarf Fortress and Middle Earth: Shadow of Mordor.




Stacevic enjoys free-to-play games, but rarely makes in-app purchases simply because he sees too many publishers whose only goal is to extract money from their players. On the other hand, he emphasizes, “I treasure studios that do not sacrifice fun for money and understand that a happy user is a paying user. Publishers that invest in their player base instead of going for the fast cash grab are the ones that get my money most often.”

A Shifting Industry

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“Nordcurrent is more than happy to offer our users great and affordable games.”

The games market is now undergoing a major shift from West to East. He asserts, “I don’t just mean China, but also the emerging South-East Asia markets such as Malaysia and Indonesia, and mature markets, including South Korea and Japan. To succeed in these markets, localization is essential, and the game must be adapted to Asian tastes.”

He also sees freemium and free-to-play games maturing along their user base. As the quality of games goes up, players are demanding more quality titles. This development is of benefit to any developer willing and able to provide the audience with a great means of entertainment, and makes for healthier competition in the market place, requiring many companies to rethink their strategies.

In this atmosphere, he insists, “Nordcurrent is more than happy to offer our users great and affordable games.” They are actively working on localizing their games to the Asian market, not only translating them, but adapting the art style to the cultural specifics of the Asian market. And they are constantly working to raise the bar on their titles to satisfy growing community needs and demands.

Stacevic notes that the games industry today is on the threshold of a wide array of new platforms. An entirely new environment is developing as wearable electronics become mainstream, with smart watches the most prominent example, and Google Glass just beginning to make its presence felt. Another trend, virtual reality will probably become closely integrated and rapidly make its way into the mainstream. “These developments will certainly shift and shape the games market,” he claims.

When Stacevic is not focused on gaming, he is involved in photography, which he considers closely allied to game development. Both allow him to create experiences and even entire worlds. While his game development focuses on the end user, he views his photography in a much more personal way, something he does for his own enjoyment.

 

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Catherine Quinton

Catherine Quinton

Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.

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