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ClicksMob CEO Chen Levanon on Maximizing User Acquisition Through Affiliate Networks

November 24, 2014 — by Industry Contributions

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ContributionsIndustryOnline

ClicksMob CEO Chen Levanon on Maximizing User Acquisition Through Affiliate Networks

November 24, 2014 — by Industry Contributions

Chen Levanon, CEO of ClicksMob Inc., spoke about the advantages and misconceptions of affiliate networks, the markets they serve, maximizing user acquisition, and the value of data-driven decisions with Clark Buckner from TechnologyAdvice (they provide coverage content about innovative training games, customer loyalty programs, strategic employee engagement software and much more).




You can listen to the full interview here:


ClicksMob Inc., a pure performance mobile affiliate network, has been an avid supporter of Casual Connect, sponsoring both local and international events in appreciation of the conference’s strong focus on developers from big to small. They have also witnessed first-hand the positive impact of Casual Connect in terms of money spent and return on investment.

Affiliate Network Advantages

Chen image - Clicksmob
Chen Levanon, CEO, ClicksMob Inc

Levanon cited three advantages of working with an affiliate network over other marketing channels: in-house technology, flexibility, and scalability. The in-house technology allows the team to reduce the cost of their services while still fulfilling the needs of other companies.This also allowed them to be flexible enough to have performance platforms, where companies can buy from a variety of sources, such as tech optimizers and mobile apps. “This approach eliminates publishers that monetize their traffic but don’t deliver the results advertisers are looking for,” says ClicksMob. These platforms also allow companies to scale bigger if necessary.

When choosing the right affiliate network, Levanon cited one issue that should reign supreme: customer service. With a multitude of companies in the marketplace competing against one another, it’s vitally important to find a company that can provide full-package service and the best optimization processes to help drive desired results.

In order to maximize user acquisition, Levanon stressed the importance of being very specific with the service, as well as asking for the best available service or package. “It’s important to understand the advertiser and publisher and to make the best match,” says Levanon. “Knowing what both are looking for is essential for maximizing user acquisition.” A competent account manager will also greatly assist in optimization strategies, according to Levanon, as they will be understand your position and needs, and be available to answer questions and go further to get the best results.




Misperceptions

Lastly, Levanon revealed that the biggest misperception about affiliate networks is that many companies are afraid to work with them because they don’t know where the traffic comes from.The misperception comes from a general perception that the online advertising industry is constantly struggling with fraudulent clicks and bad ad units,” says Levanon. “But a good performance platform is a transparent performance platform that is able to list all the different traffic sources, so that you will be able to identify which ones work best, and increase budgets and bids for their traffic only.”

To handle that misperception, ClicksMob provides traffic origin information to their clients and works with them to obtain the type of traffic that produces desired results. Levanon also highlighted quality traffic as critical to driving data-driven decisions.




For more information on ClicksMob and their solutions, visit www.clicksmob.com.




 

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