“Even if you have a mature and polished product, it is pretty vital to consider how to bring it to each market,” reiterated Stephen Lee, Executive Director of Business Development for 6waves. He further stressed that Asia cannot be considered one market. What works for one region, may not work for another. As the world’s largest mobile market, Asia remains a mystery to many developers overseas. 6waves has been able to propel their latest mobile game, Age of Three Kingdoms, to the top of the charts in Hong Kong. During his talk at Casual Connect Europe, Stephen shared local insights and characteristics of mobile markets in Asia that any developer interested in the region should consider.
To read more about Stephen Lee, see an exclusive Gamesauce Q&A from earlier this year.
Emily Baker is the Production Supervisor for www.gamesauce.biz. Emily loves learning about cultures, taking care of her hobby farm and spending time with her two kiddos.