Most of us have at least heard of SimCity by EA. It has maintained a position among the top 50 grossing games since its launch. Leonard analyzed why it works, what it does well and where it could perhaps improve from an external perspective. “Adaptive promotions turn playing users into paying users. Offer players promotions based on gameplay achievements,” expressed Leonard Frankel during his talk at Casual Connect USA.
To read more about Leonard Frankel, see an exclusive Gamesauce Q&A from earlier this year.
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