Planet of the Apps, a relatively new game development studio based just outside Jerusalem, has only been around since 2013, but it’s already making waves. The studio bills itself as a boutique studio and Planet of the Apps Head of Marketing Jessica Sagoskin says they are different than most other studios in the space because they do everything from concept to release to marketing to analytics in house and are essentially a full-stack company.
It’s quite a feat for a studio that is only 11 people strong. “We do a lot for a small team,” Jessica says. “We really take pride in keeping everything in one place. We believe that is the best way to grow, that’s the best way to get to know our users and our target audience, and to give them a product that they’re going to want.”
The biggest thing that sets Planet of the Apps apart though, Jessica says, is its portfolio model. This allows the company to bring users into their games and learn more about them so that they can create a number of successful games their users will enjoy. Jessica notes that Planet of the Apps is not looking to find the next “big thing” and then disappear off the map - but to stay a stable, big player in the field.
User Love
The company’s business model seems to be paying off. The studio operates purely on iOS and Android with puzzle games, casual games, and arcade-style games and has achieved several milestones including being no. 2 for all games in Austria, Belgium and Poland and being in the top 5 of all apps for Belgium, Denmark, Portugal, Australia, and New Zealand.
They have had over 4 million downloads and have also had multiple games featured as “Best New Game” on the Apple App Store - including StickyBalls DX and Balls & Holes in September. Jessica says that the company is particularly proud of StickyBalls DX, saying it is a revamped version of their most popular game, StickyBalls, and was created based on user feedback - something that the company takes very seriously.
Planet of the Apps keeps a close eye on their social media accounts, app store reviews, and other comments they can find online related to their products and regularly interacts with their users. Jessica says creating brand loyalty is a long-term goal for her and the company - but one she is determined to do. “I think the first step is getting a community and being in touch with them,” she says, “and that starts even on posts.”
She notes that the company has received great feedback from users saying how great it is that Planet of the Apps listens and responds to its users - including some who are clearly surprised when they receive a response. Additionally, the company actively encourages users who are interested in playing their games and providing feedback to become beta testers (which can by done by emailing community@poa-media.com).
Culture for Success
Aside from the treatment of its users, another reason Planet of the Apps does so well can be attributed to the treatment of its employees. The company prides itself on being flat, and while the company does have two founders, Ben Engel-Kacen and Yair Horowitz, there is no clear hierarchy. “Everyone is encouraged to take initiative and ownership of each project and has the freedom to give game ideas no matter what their role is in the company,” Jessica says. “This allows everyone to take pride in the work they do.”
She notes that the office is a fun, laid back environment where everyone is encouraged to play video games. There are also office outings, such as karaoke nights, barbecues and poker games. Physical activity is also embraced. There is a pull-up bar in the office and sometimes, instead of the traditional meeting format, group discussions take place outside “over a good set of pull-ups.”
Jessica says that it’s a fun environment - but more importantly, it’s a supportive environment both professionally and personally. “We’re a passionate group of people who like what we do and I think that adds a dynamic of fun and I think it adds a quality dimension to the product itself.”
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