Mobile gamers lead the market in India, with a smartphone install base estimated at 200 million by the end of 2015. Approximately 40 to 50 million people play games on their smartphones and feature phones, with an annual growth rate of 40% to 50%. Mobile gaming revenues are currently estimated at $150 million across all revenue models.
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Talking about the findings of the report that The National Association of Software and Services Companies released at its Gaming Developer Conference 2015, NASSCOM President R Chandrashekhar said, “To provide a holistic picture of the growing gaming landscape in India, NASSCOM interviewed the key players to conduct an extensive survey of the Indian developer and service provider ecosystem. The report provides a road map to start-ups, indies and investors based on internet usage patterns, mobile smartphones and tablets, to digital media and mobile advertising.”
On the content creation side, the report outlines a young industry that has changed dramatically in the last five years and now includes over 200 games development studios and service providers. About 75% of Indian developers are focused on building games for the global gaming market. Around 96% of developers work on mobile games, with 61% of those building free-to-play games. Among studios, arcade games are the most popular genre, followed by puzzle and racing releases.
To view the full Indian Games Market Review report, visit http://www.nasscom.in/research-reports
