Social Casino is a segment of the game industry that is experiencing phenomenal growth; it has already become a$3.4 billion market and is expected to reach $4.4 billion by 2017, according to Eilers & Krejcik Gaming. But along with this growth comes a unique set of challenges.
No one is better able to discuss these issues than Elad Kushnir, Vice President of Business Development at Playtika. Playtika delivers premium games such as Slotomania, Bingo Blitz, Caesars Casino, House of Fun and WSOP poker to over six million daily active users and over twenty million monthly active users. Elad is responsible for all Playtika’s M&A activity, heads up strategic partnerships and spearheads regional growth in untapped markets.
At their fireside chat at Casual Connect Europe, Elad advised developers trying to break into social casino that “Casino means something different in most countries and geos; focus on one market and deliver an experience that meets that audience’s expectations. In other words, own a particular country or geo.” To learn more about the challenges of social casino and how they can be overcome, as well as the challenges that may be coming in the future, watch the video of Elad’s presentation below.
To read more about Elad Kushnir, see this exclusive article on gamesauce.
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