Henning Kosmack is an entrepreneur whose latest venture, MegaZebra, pioneered the social gaming/free-to-play space in Europe. The company is now moving its category-leading titles into cross platform. Henning has also co-founded a media agency and an e-commerce site.
At Casual Connect Europe, Henning focused on the crucial question for every studio: how to remain profitable, especially with eCPI on the rise. Henning shared how MegaZebra approaches this challenge through maximizing LTV by focusing on the “Life-time” aspect of the equation. For long term projects, Henning advised, “You have to think about stuff for that team because everybody wants to develop as a person and that is why it is important to take into consideration the personal growth of the people on that team.” To discover how they have created evergreen titles and what they are working on next, watch this video of the full session below.
DOWNLOAD SLIDES
To read more about Henning Kosmack, see this exclusive article from Gamesauce.
Comments
