How do you solve the problem of capturing the attention of today’s video-stimulated consumers with your ads? One of the best ways is to use rewarded video ads, the most rapidly growing category in mobile advertising. But mastering this art requires perfecting the balance of ads in your app to increase engagement, maintain retention, monetize the app appropriately and preserve your user fan base.
Tal Shoham discussed this delicate art in depth during the session, “Mastering the Art of Rewarded Video” at Casual Connect Asia. Tal is VP of International Business Development, Developer Solutions at ironSource and is responsible for cultivating lasting relationships with publishers and developers across the globe. Tal came to this career after more than ten years as product manager in the defense industry.
“Everyone loves video: advertisers, publishers, users,” according to Tal. To learn more about this important monetization trend, watch the video of the complete session below.
To read more about Tal Shoham, see this exclusive interview with Casual Connect.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.