With changing dynamics in the casino industry and the increasing popularity of mobile games, social casino is becoming more important than ever. The $3 billion-plus social casino games market has seen strong growth in the last few years and continues to offer areas that newcomers can succeed in.
Social casino has become incredibly lucrative to different industries for different reasons. For casinos, it’s a way to get user data and hang onto customers even when they are away from the casino floor. For game developers, it’s a market that continues to show opportunities for growth and revenue.
It’s not without its concerns though. The market has seen quick consolidation and many of its blue oceans have turned red. The double-whammy of circumstances has left some wary of treading into the waters of social casino.
Learning from the best
Casual Connect USA will be taking a deep dive into these topics and more with three days of dedicated social casino content. Experts from real money gaming and social casino game development will provide market insights, discuss where things are headed, and detail how newcomers and independent studios can still succeed in the space.
Attendees will learn about various aspects of game development from executives at FlowPlay, Gamblit Gaming, Pala Interactive, Gamedesire and Yazino while those from Electronic Arts, Scopely, VonChurch and Pentasia will detail how to recruit the best talent for a growing studio.
However, even a well designed game from a great team needs a marketing plan and leaders from Facebook, Playtika, Zynga, GSN Games, Big Fish, Product Madness, Bidalgo, AdColony and more will explore user acquisition, ad platforms and intellectual property while experts from Product Madness, Partis Solutions, Magnum Integrated Marketing, b Spot, Pipa Studios and Cataboom will show you how to keep users with loyalty programs and other retention-focused strategies.
And with social casino’s top-heavy nature and ongoing consolidation, it’s never a bad idea to take a page from successful independent studios, rising stars and research firms in the space. Executives from Eilers & Krejcik Gaming, Murka, Super Lucky Casino, Rocket Games, Ruby Seven Studios, Imperus, Bluhare, Wizits and more will detail not only how to survive, but thrive in the industry.
Additionally, with changing dynamics in the real-money gambling (RMG) industry, it’s more important than ever to hear from those who have dealt with both RMG and social casino. Leaders from companies such as Greentube, DraftDay Gaming Group and Leading Edge Design will detail their experiences traversing the two markets, including how to transition from one to the other.
Building partnerships
In addition to its educational casino content, Casual Connect USA will also offer attendees opportunities for building partnerships and finding business solutions. The professionals-only conferences includes three networking parties – each of which provide a lively atmosphere and are typically attended by over 1,000 professionals – and an email system for reaching out to speakers and sponsors.
Additionally, Casual Connect provides a meeting system that allows users to search for attendees who provide business services they need and be contacted by those who are in need of their services as well. Meet-ups can then be arranged for the purpose of discussing business details in person and building long-term relationships.
Casual Connect USA takes place at the San Francisco Marriott Marquis on July 18-20 and is expected to have over 250 speakers and 3,000 attendees. You can see the full casino track lineup HERE and view the latest schedule HERE.
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