What will it take to make sure your game will succeed? If you believe that visibility resulting from a high ranking on the app store charts is what ensures success, you are not alone. But Martin Macmillan, CEO of Pollen VC, has some information that may alter your thinking.
Pollen VC is a data-driven financial service that gives developers faster access to their app store revenues. Developers can then rapidly reinvest their earnings into their businesses, becoming less reliant on credit or investment. They can then finance user acquisition and growth securely and cost effectively.
Research from Pollen VC shows that, even without a Top 25 ranking in the app store, an increasing number of games are generating revenues of more than a million dollars a year. Martin’s session at Casual Connect Asia described how your game can do the same and how to prepare for launch to ensure success. Martin pointed out, “Recycling revenue gives you 4x more User Acquisition. More than 2000 developers makes $1,000,000 USD a year.” If you would like to learn more, watch the video of Martin’s full session below.
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To read more about Martin Macmillan including a lecture from Casual Connect 2015, see this exclusive article.
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