Are you a developer struggling to get LTV greater than CPI? If so, you are certainly not alone; it’s a very common problem. At Casual Connect USA, Aurora Klaeboe Berg discussed this situation and how you can change it. Aurora pointed out that, “80% of users will only open your app once.” How do you overcome that?
Aurora is a co-founder and COO of Megacool and was previously VP of Business and Marketing at Dirtybit, the company that created the Fun Run game series. With an MSc in CommTech Engineering and Entrepreneurship, Aurora is passionate about helping game studios use their creativity to grow their user base.
In Aurora’s session at Casual Connect, they described different techniques that can boost growth from within your game. Think of the value of word of mouth effects! Aurora highlights key strategies to use in play testing and beyond. One example given: using the grandma test. “If a grandma gets it, anyone gets it!”, shared Aurora. To learn more, watch this video of the complete session.
For a more detailed article about Aurora, click here.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.