The methods of monetizing that developers have been using in free-to-play no longer work with today’s sophisticated audiences according to Greg Costikyan. Greg is the Senior Game Designer for Boss Fight Entertainment, with a career in the game industry that has spanned three decades and included more than 30 commercially published games. During this time Greg has received honors that include the IGDA Maverick Award for “tireless promotion of independent games”, five Origins Awards and is an inductee into the Adventure Gaming Hall of Fame.
But after all this experience, Greg emphasizes that effective monetization is essential for a game to succeed. In the past, monetization methods have included hard gates, painful pinches and spammy calls to monetization: crude methods that players no longer tolerate. Games are about delighting players, but now the call to monetization must also delight. Not only that, players can only be retained if they feel their money has been well spent. To learn more about Greg’s ideas on how to accomplish this, watch this video of the full session from Casual Connect USA.
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For more about Greg Costikyan, see this exclusive article.
