Creating games specifically for young children and their families carries special rewards, but also particular risks. Gaining the trust of parents (who in this case make the purchasing decisions) and operating within laws designed to protect the privacy of children are both serious and ongoing concerns. With the Kids & Family track at Casual Connect Tel Aviv, successful developers will share their lessons about building their brands while avoiding pitfalls.
TabTale’s General Counsel Hila Pilcer will host the Kids & Family track, starting with the company’s CEO and Co-founder, Sagi Schliesser, presenting TabTale’s debut TV series Cheating Tom for the first time publicly. Afterwards, TabTale, the sponsor of the Kids & Family track, will talk about the lessons the company learned and will discuss the differences between producing mobile games and an animation series.
Another highlight will be Nick Gawne, Chief Operating Officer of eOne Family, telling about the company shifting from licensing their brands to creating apps internally. eOne Family is the brand manager of hot IPs like Peppa Pig and PJ Masks, and will talk about the challenges with monetizing the hot pre-school brand for mobile apps.
A Family Discussion
There will be a couple panels for the Kids & Family track, starting with one led by Kidoz CRO and Co-founder Eldad Ben Tora. They’ll tell about generating money ‘the right way’ with kids apps and will discuss with several industry leaders on how to do it successfully and safely.
Another panel later will cover the use of cutting edge technologies for kids and family market. Shai Samet, founder and President of kidSAFE Seal Program will lead a discussion on the problems of innovating while anticipating risks in a smart way.
Sessions for all Skills
There’s lot’s more that will be discussed at the Kids & Family track at Casual Connect Tel Aviv. Want to become a kids app developer? Kirill Lazackovich, CEO of GoKids!, will talk about going from being a non-developer to trying to make kids apps as a side business to making it into a huge success. Interested in trends for the kids app market around the world? AppAnnie will share some exclusive data that will help neophytes and experts to grow their business.
Other sessions focus will include shifting towards offering a free-to-play service led by Alexander Nasonov, co-founder and Executive Producer at Bobaka. Finally, SuperAwesome’s Chief Commercial Officer Paul Nunn will talk about getting kids to engage with social media in a way that’s both safe and successful.
Family Developer Facts and More
The speakers at this show are some of the most prominent developers in the field of kids apps and they will be discussing various aspects of their business at Casual Connect Tel Aviv. This is in addition to the numerous other mobile and social gaming offerings that are a part of the conference, as well as the networking opportunities.
For more information about the Kids & Family track, beneficial to both experts and those just starting out, please check out TelAviv.CasualConnect.org.
David Radd is a staff writer for GameSauce.biz. David loves playing video games about as much as he enjoys writing about them, martial arts and composing his own novels.