With technology, the world seems smaller than it has ever been, but there are more complexities to doing business than ever before. Data analysis is key to understanding issues in the social/mobile gaming industry, whether it is dealing with a particular region or the entire world. The Market Navigation track at Casual Connect Tel Aviv will have experts ready to share their success stories, and influencers looking to network and partner up with upcoming talent, kicked off by Catherine Mylinh, VP of Marketing at Vungle.
Big Data
Google will be present at the event and represented by Eitan Reisel. The gaming sector lead for Israel will talk about how the search company has the data and tools to help game developers, machine learning discussion for acquiring customers in the session Building a Thriving Game Business with Google. Another rep of Google that will be there is Barak Regev, Director of the company’s Cloud Platform for EMEA. Barak will talk about about both succeeding and scaling where necessary, sharing insights about Niantic’s launch of Pokémon GO in particular for the session Starting Small But Dreaming Big.
Also in the realm of data will be Anders Lykke, VP Business Development at Priori Data GmbH. Anders will talk about the evolving mobile market and how successful developers stay on top. All of the pertinent details of success will be detailed in the lecture titled Why Just Making Great Games Is Not Enough.
Panel Navigation
There will also be panels for the Market Navigation track. One, appropriately titled, Entering the Chinese Market – Can Western Developers Succeed? will deal with entering the Asian market in general, with a particular focus on China. Caglar Eger, Expert in Business Development at Goodgame Studios, flaregames GmbH co-founder and Business Development Director Georg Broxtermann, and Kirstin Bosc, Business Development Manager for remote control productions GmbH will talk about their experiences bringing games East.
Clash Royale, Pokémon GO and Game of War are all huge hits, but what pushed them to a level where they draw in millions of dollars every day? In the panel Is There a Formula for Success? Deconstructing Chart-Topping Games, Heracles Media Partner Eric Seufert and Huuuge Games CEO Anton Gauffin will talk with moderator Johannes Heinze, Managing Director EMEA for Applovin, about UA, data analysis, and how to monetize games in both the long and short term.
Skin in the Game
There will be plenty of other subjects broached at Casual Connect Tel Aviv. Want to know more about cost-per-engagement (CPE) and how it can be more beneficial than cost-per-install (CPI)? Come see CPE and the Evolution of Mobile Metrics given by Oren Cohen, VP Media of ironSource. Find out about how celebrities can boost marketing ROI, and get to know how to reach your audience in new ways in Why Social Influencers are the New Celebrities and How To Get Along With Them by Itamar Benedy, General Manager Israel and VP of Strategy & Apps for glispa.
The topic will also include talking about the Latin America market and the emergence of new developers in the session LATAM: A Growing Market of Players and Developers by Hernan Lopez, Warchief and Founder of Epic Llama Games. Finally, given the controversy and potential revenue of “skin gambling”, there are still many unanswered questions. Sten Laureyssens, CEO of FragCity.gg will look at the field in Skins Industry Overview & What it Means for Social Casino and RMG.
Find Your Way to Tel Aviv
Casual Connect Tel Aviv will cover a wide array of subjects in the social and mobile field. The event will take place between November 1-3 and will offer various networking opportunities with market professionals on all level. More information about the Market Navigation track can be found at TelAviv.CasualConnect.org.
Comments
