5 Years of Social Monopoly: The Games That Excel Online

April 20, 2017 — by Industry Contributions



5 Years of Social Monopoly: The Games That Excel Online

April 20, 2017 — by Industry Contributions

By Peter Williams, Journalist

Online gaming has exploded in popularity over the last decade, thanks in no small part to improving technology and the drive to be more social online. While traditional gambling games and online casinos have long since thrived in the online environment, the advent of social gaming, particularly on social networks, has sent the market for this type of entertainment skywards.

One of the most popular games of all time, as far as traditional board games are concerned, is Monopoly. The popular Monopoly has unsurprisingly transitioned into the online sphere, and players login in their legions daily to play a variety of different Monopoly and Monopoly-themed games. Social Monopoly first hit Facebook back in 2011, and has become one of the most popular social games of its genre.

This should be no surprise for slots fans, who will already no doubt have come across the numerous different real money Monopoly slots available online and on mobile, through their favourite online casinos.

But how does the social version of Monopoly work, and why has it enjoyed such a significant period of success over the last five years?

How Monopoly Millionaires Works

Monopoly Millionaires is a free-to-play game based on the classic board game, enjoyed exclusively on Facebook. Players come together in a multiplayer format to buy property, collect rent and ultimately amass their fortunes in Monopoly money. Developed by Electronic Arts, the game was something of an instant hit when it launched back in 2010, and continues today to be enjoyed by millions the world over.

The classic real estate trading game Monopoly from Parker Brothers was first introduced to America in 1935

The scale is handled by having multiple different boards, and players play their own games as part of a wider Monopoly ecosystem. As players visit their friends’ boards, they are likely to be more successful in their own game, helping them amass fortunes they can put against their friends in the ultimate leaderboard.

Aside from the multiplayer element and some subtle differences in gameplay, Monopoly Millionaires is pretty similar to the original game. It’s this fact that is largely responsible for the success of Monopoly Millionaires as a social game.

Why Social Monopoly Is So Popular

Monopoly the board game is inherently social – that’s why it’s such a classic. Families sit around tables and dust off their Monopoly sets on a regular basis, as a shared, fun activity that puts people at its core.

When you look at Monopoly Millionaires, and indeed other versions of the game online, the multiplayer element is key to retaining this appeal. People want to play with and against others, and far prefer that experience to playing one on one against the AI. Moving Monopoly into the social sphere online by incorporating it within social media has proven to be something of a masterstroke, helping rekindle the original essence of the game – but at scale.

It’s the competitive element, mixed with the smooth, uninterrupted gameplay, that makes Monopoly Millionaires a recipe for success. It’s clear that the game has been smoothed out for the multiplayer format, so things like consecutive rolls of the dice prevent hold-ups and delays that might otherwise be fatal to the success of the game.

It’s clear that the game has been smoothed out for the multiplayer format, so things like consecutive rolls of the dice prevent hold-ups and delays.

With Monopoly Millionaires a runaway success story, it would be unusual if it was the only Monopoly adaptation. You guessed it – there are dozens more, and Monopoly online remains as popular in the social sphere as it has proven in slots and other real-money games online.

Other Monopoly Games

Perhaps the biggest area of Monopoly games online, other than social models like Monopoly Millionaires, are Monopoly themed slots. There are many different versions of Monopoly slots games, developed by a number of different games companies, and you could spend all day hopping from one Monopoly slot to the next.

These games are helping to cement Monopoly’s place in the imagination of new generations of gamers. While other board games falter against the competition from social media, online gaming and online casinos, Monopoly looks set to remain a prominent game for the years and decades to come. The game has in fact become so popular in the online casino sphere that there are specialised sites dedicated to reviewing all the different Monopoly slots and the online casinos which offer them.

Five Years Down…Here’s To The Future

Monopoly has been hugely popular worldwide since its launch way back in 1935. With the increasing trends towards online and social gaming, its popularity has only continued to increase, introducing millions more to the joys of the world’s favourite property trading game. With it’s appearance in social and online casino formats, Monopoly has taken on another new lease of life, helping keep the game fresh for modern generations.

With five successful years under its belt, Monopoly Millionaires doesn’t look like it’s going anywhere soon. As players respond to the increasing social nature of the game, Monopoly Millionaires is leading the way in bringing friends and family together to enjoy the Monopoly format online.

Peter Williams is a journalist specialising in the online casino and gaming sector. With the rapid evolution of casino technology and the huge variety of casino games, it is an exciting time to be involved in the online casino industry.


Industry Contributions