Macy Mills is a business development specialist focused on the gaming industry. Currently, she works with game publishers who are interested in scaling their user base with influencer marketing. Before GameInfluencer, she was the VP of Strategy and Business Development at Hitcents, creators of The Godfather: Family Dynasty, Draw a Stickman, and Hanx Writer. At Casual Connect Kyiv, Macy spoke about different, unorthodox approaches to influencer marketing.
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Macy Mills is someone seriously passionate about games. And as Head of Business Development at GameInfluencer, she has ample opportunity to enjoy that passion.
It was almost inevitable that Macy would have a career focused on games. Her father and brothers worked with games and mobile apps in their company, Hitcents. In 2014 she joined the company and immediately gravitated to the games side of the business, finally focusing entirely on them.
As Vice President of Business Development at Hitcents, she became comfortable working in a fast-paced, multi-faceted environment. This was an advantage when Macy began working in the startup environment at GameInfluencer, allowing her to meet client needs with tight deadlines.
Macy’s job gives her the opportunity to see and work with many new games across different genres, an aspect of the work that she enjoys tremendously. She says “it’s very exciting to get an overview of what is going on in the industry.”
She got to know Georg Broxtermann, CEO of GameInfluencer, several years ago, while she was still working at Hitcents. He eventually convinced her to move from San Francisco to Munich, Germany, and head sales for him. As Head of Business Development, her goal is to spread the word about GameInfluencer across the industry and to work with the top game developers and publishers who are making great games for influencer marketing.
At Casual Connect Kyiv, Macy’s session focused on the different approaches to influencer marketing one can take for different games. She highlighted various opportunities for publishers to integrate their games with influencer marketing to drive success. These include esports tournaments, non-gaming channels, in-game integrations and live activations. To learn more about how influencer marketing could be of value to your company or game, be sure to watch the video of her session.
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