By Merav Katz Gershuni, Head of Growth, yellowHEAD
yellowHEAD staff had the opportunity to emcee the Social Casino track at Casual Connect Europe in London, where some of the social casino industry’s best and brightest came together to help you get the most out of your gaming apps. yellowHEAD’s Merav Katz Gershuni and Marina
Sapunova compiled information from the event that can help you navigate the waters of this
competitive vertical, from little things that you can do to boost your game growth, to common
mistakes that may inhibit your success.
We heard from seasoned directors, supervisors and CEOs with years of experience at leading
brands in the gaming industry, including Product Madness, The Stars Group, KamaGames and
Whow Games. They shared key insights about different areas of the field – from creative to legal
to data science and more! Among the lessons shared, the experts discussed best practices
from real money casino that can be applied in social casino, maximizing performance with game
economy prediction, common mistakes made at different stages of a game’s lifecycle, effective
creative team management, successful A/B testing of creatives, revenue growth success
stories, localization, gaming vs. gambling, and virality.
It was a great opportunity to learn from real experiences gained through tried and true strategies
or failed attempts. For more on optimizing your games in the social casino space, read the full
synopsis at yellowHEAD.