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ContributionsPR & Marketing

19 Metrics You May Have Never Heard About

March 13, 2017 — by Industry Contributions

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By devtodev lead analyst Vasiliy Sabirov

Analytics in most cases is simply the monitoring of key metrics: DAU, MAU, WAU, ARPU, ARPPU and other abbreviations. Basic analytics metrics represent the 20% of the functional of analytic systems, which provide 80% of the result.

But are these 80% enough?

If not, then our article is for you. We will talk about some of the metrics that are also worthwhile to keep in mind if you want to fully understand all the processes that occur in your application.

Acquisition Metrics

So, users start to use your application. You measure the number of new users (New Users), the total number of users on a particular date (Total Users). You calculate the price to attract users (CPI), the effectiveness of your investment (ROI).

But in order to start the flow of traffic from the partner, first you have to find a partner, sign the contract (agreement with lawyers is often not so fast to be done), integrate and agree on everything. That is to spend both time and money either to pay your employees or on one-time payment to the partner (this also happens). Therefore we recommend to calculate not only the usual CPI, but also the effective cost of user acquisition (eCPI), which includes all third-party costs.

Accordingly, it is better to calculate ROI by putting eCPI in the denominator. Thus, you get eROI. And it may well be so, that on the basis of eCPI and eROI you choose completely different partners.

ContributionsPR & Marketing

TROPHiT Opens Up Facebook Offers for Mobile Game Giveaways

March 7, 2017 — by Sagi Mann from TROPHiT

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Facebook Offers Are No Longer Just for Brands

Value-Driven Marketing (VDM) has been part of retail for decades, however, as explored in my Gaming VDM intro, the road to its adaptation by mobile gaming has been challenging yet insightful.

In that context, Facebook Offers is a great tool to effectively target people with valuable offers. Back in 2015, convincing a mobile game publisher to use Facebook Offers as any other traditional marketing channel has proven somewhat challenging, and for a good reason they said: Facebook Offers are for brands, aren’t they? Naturally, as no industry standard existed to turn game virtual items into marketable offers (oh, and in-house attempts to do so have been too basic or too scarce), so how could any mobile game publisher consider Facebook Offers seriously as a valid channel? There was literally no accumulated marketing skills to even build a solid plan. We felt we had to pick up that glove.

ContributionsIndustry

10 Ways to Kick Ass at Conventions

February 27, 2017 — by Chris Natsuume of Boomzap

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View from the Marriott Marque Hotel in San Francisco, California, photo by Emily Baker

Let’s face it, conferences aren’t cheap. Hotels, flights, dinners… even a small 3 day show is quickly hundreds, if not thousands of dollars. When you factor in lost time for travel and preparation… You’re going to want to maximize the value of that commitment.

For this article, I am focusing on B2B conventions, where you are mostly interacting with other companies in your sphere of influence. Consumer-based conventions require different skills and strategies, but much of this will still be meaningful.

ContributionsIndustry

Monetising Social – How Free Games Can Mean Big Business

February 25, 2017 — by Industry Contributions

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By Ian Jones

Social gaming has been one of many fundamental shifts in online gambling in the last few years. Online casino operators in particular were quick to move on opportunities in social gaming, and the result was a new, pseudo-gambling form of gaming, where players could compete against friends within their online social networks, or just against other players more broadly in the style of arcade gaming. These games traditionally differed from gambling insofar as they didn’t pay any monetary return, leading some to question whether these games could really be described as gambling at all.

Game developers found workarounds, allowing players to pay for in-game advantage, or for extra chances to compete against their peers. But now, some operators are taking the business model to a whole new level, with alternative streams of revenue being generated in the process. But to what extent could this shape the social gaming environment in the months and years ahead?

ContributionsIndustryResearch

The Next Level of Game Analytics: Biometrics

February 22, 2017 — by Industry Contributions

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By Aleix Canals, Founder at Sekg

Video games certainly have evolved over the years and are different from one to another. However, there is one thing they have in common: the players. We all have a different experience while playing, as well as different emotions: frustration when losing, happiness to successfully finish a mission, angriness over an unfair or puzzling situation. Players all react differently during their gaming adventures, and it’s a major challenge to understand what makes the audience vibrate or, on the other hand, abandon the game. We wondered how to address this issue and be able to see what is on the other side of the screen; with the goal to create an engaging, long-term successful game, while understanding perfectly the audience’s expectations.

ContributionsDevelopmentIndustry

How to Become the Next Big Thing in Video Gaming

February 14, 2017 — by Industry Contributions

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By Hiro Taylor, Founder of HeroPay

Take it from me, starting a business can be hard. There are hundreds of things to think about and while you’re thinking about those hundreds of things, another thousand or so will come to mind. Being an entrepreneur is really a 24/7 job and it can be a total roller coaster ride. You’ve secured funding: yay! You’ve missed your target client acquisition number: **tears**.

At HeroPay, we’ve created a platform that gives business owners the ability to compare different credit card processors. We’ve experienced many of the ups and downs, the flips and dips of starting a business, so now is the time for a road map of the awesome tools available to all types of entrepreneurs!

ContributionsDevelopmentIndie

Revamping the Little Vampire

January 25, 2017 — by Industry Contributions

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By Clinton Wong, MD at PARIUNOS

I was dreaming of making games, 20 years back, and here I am today. It all started in early 2014 where my dream starts to shift into reality when the right time and the right people stumble together. Being an indie game developer is really fun. You hold the cards on every single bit of the game. You call the shots for the development, the visuals, and most of all, the gameplay. No Dracula! is one of the early games from Pariunos. The game focuses in Romania with the protagonist helping the townsfolk of a village to hunt down the infamous blood-sucker, Dracula. I can still remember the excitement of releasing No Dracula! in Google Play and the next thing is to wait. Waiting for people to download and play. It was not a hit and so the bumpy road sets in.

The game took us three months to completion encompassing the first brainstorm session to the release date. When I mentioned ‘us’, I meant a graphic artist, a freelance programmer and myself back then. It was definitely not a good start since we lacked experience on game development and marketing but giving up is not in the list. I started to gather information and comments on the game and I set my journey again but this time with a brand new team. We decided to revamp No Dracula!, thus the name, No Dracula! Revamp. The game was successfully released on 23rd December 2016 just before Christmas with a whole new gameplay, evolved visuals and with on-going updates of different mythical creatures and monsters to be defeated just by tapping.

Meet Dracula and his villains from Romania

ContributionsEventsNews

Michelangelos of Interactivity: GameFounders Spring 2017

January 21, 2017 — by Khail Santia of Moocho Brain and The Bamboard Game Project

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I wake up after a night of binge coding to a dawn awash in the song of the muezzin. I am on the 27th floor of a glass tower in the midst of a modernist mountain range that is Bangsar South. Below me is all of Kuala Lumpur incredible in the fading night.

Three weeks ago, I received a message asking if I was interested in applying to GameFounders. I said, “Of course.” To my mind, GameFounders is the modern equivalent of the Sculpture Garden of the Medicis. Sculpture not involving marble, chisel and hammer, but interactivity, pixels and code. GameFounders calls digital talent from all over the world to come to Kuala Lumpur to build the future; accelerating the process by providing investment, a first-rate workspace and a three-month mentorship by masters of the various disciplines that comprise game development.

Over the Holidays, I faced a series of interviews. The first was with Christina Begerska, GameFounders Program Manager, sharp as an adamantium blade and kept fresh – no doubt – by the tears of failed applicants. Next was Reinaldo Normand, the Silicon Valley entrepreneur, investor and author. And finally, Kadri Ugand herself, Co-Founder and CEO of GameFounders.

I was sleepwalking throughout the long wait for The Decision. Then I was told, matter-of-factly, that we were in. It took a lot of staring into space before it finally sunk in – our studio, Moocho Brain Interactive, would be in GameFounders Spring 2017!

This cycle is made of nine teams selected from a growing pool of more than a thousand applicants. Three teams are from South America, two are from Europe and four from Asia. Meet the teams of GameFounders Spring 2017:

ContributionsDevelopmentEventsIndieNews

Devs Coming from India, Turkey, Korea and Egypt to Casual Connect Europe

January 19, 2017 — by Yuliya Moshkaryova

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Three games from India and Turkey, one game from Republic of Korea, two games from Tunisia and one game from Egypt at the international Indie Prize showcase in Berlin during Casual Connect Europe 2017. Among them three games were nominated by Game Nation Nomination Partners: NASSCOM Game Developers Conference in India, Run Double Jump in Egypt and Tunisian Game Awards in Tunisia.

ContributionsDevelopmentEventsIndieNews

Fourteen Indie Games from Southern Europe Competing at Indie Prize Berlin

January 18, 2017 — by Yuliya Moshkaryova

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One game represents Croatia, two games Greece and Portugal, four games Italy and seven games Spain at the international Indie Prize showcase in Berlin during Casual Connect Europe 2017! Among them, two games were nominated by Game Nation Nomination Partners in Italy: Milan Games Week and Codemotion.

GAME: Light&Dark
DEVELOPER: Under the Stairs
PLATFORM: Desktop Win
COUNTRY: Croatia

Light&Dark is a 2D roguelike platformer with random level generation. Light is your primary resource which you spend to uncover levels, kill monsters and progress through the game. Every death is permanent and every run is different.

Awards: Best gameplay and Best artstyle at Reboot Infogamer.

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