by Cynthia Tee, VP of Product, PlayFab
Successful game studios recognize and embrace the idea that games have evolved. Today’s popular games are operated as services that evolve and grow over time with new content, live events, and frequent updates. To be successful over the long term, games need to understand and segment their players, develop deep relationships, and to understand and meet the needs of multiple player segments – in other words, to excel at liveops.