USA 2018Video Coverage

Anatoly Ropotov: Esports and Mobile | Casual Connect Video

March 3, 2018 — by Catherine Quinton


Are you a developer interested in the esport sector of the game industry? And, especially, do you want to expand the audience for your game? Could esports attract casual gamers while at the same time interesting pro-gamers and esports enthusiasts? These are difficult questions for developers; casual gamers and pro-gamers are at opposite ends of the gaming spectrum.

Anatoly Ropotov, CEO of Game Insight, has some solutions. Game Insight is one of the world’s leading mobile games companies. It was the first company to develop hidden object and tycoon games for social networks and mobile platforms and has since developed unique game experiences in a variety of genres. As CEO, Anatoly leads partner and platform relations and is also closely involved with game development, leading key games for the company.

Game Insight demonstrated the advantage of using a mobile-first mindset with the development and successful release of Guns of Boom, which solved the problem of creating a first-person shooter for touchscreens. Now they have turned their attention to making esports for smartphones.

At Casual Connect USA 2018 Anatoly presented the session Bringing Esports to Mobile. In it he shared his insights into creating a mobile esport game that will satisfy casual gamers as well the intense esport enthusiasts. To learn more be sure to watch the video of this exciting session.


USA 2018Video Coverage

Finding Success as an Indie | Casual Connect Video

February 26, 2018 — by Catherine Quinton


You know the mobile games market is saturated, with many games coming out every week. And the gigantic companies have a huge advantage; everyone knows who they are and what they can do. So how can you, an indie developer, succeed in this market? And can you do it while staying true to yourself and what you want to create?

There are indie developers who have found ways to compete and succeed. At Casual Connect USA 2018, a panel of these developers shared their experiences in the session Ask the Developers – How Indie Devs Can Compete with Giants and Remain True to Themselves. Here are the participants:

Josh Nilson, CEO and Co-Founder of East Side Games, the studio that created Trailer Park Boys: Greasy Money. This game was a top 100 game in more than 100 countries and had great player reviews.

Julian Erhardt is Producer at Fluffy Fairy Games. He began as one of the first employees one year ago. Now he owns the full release process for all updates of Idle Miner Tycoon and all platforms. He makes sure the millions of players get new content and optimizations every week.

Eiso Kawamoto is Head of Product, Monetization and User Acquisition for Metamoki, the studio that developed and published Mob Wars, Fruit Pop and Tap Mafia. Eiso spearheaded business development and game publishing in a partnership with Warner Music Group, building and successfully launching Wiz Khalifa’s Weed Farm on 420.

The Panel Moderator was Sean Webster, VP of Business Development at AppLovin, a mobile marketing platform that helps developers expand their businesses. Sean brings in new publishers from around the world to a company that processes more than fifty billion ad requests every day.

The panel discussed questions of urgent importance to indie developers, such as: should you take funding and when, and what are the common pitfalls. They also described unique stories from successful indie developers. If you are concerned about how to succeed as an indie, these are the answers and experiences that could help you. Be sure to watch the video of this session!

USA 2018Video Coverage

Floyd Bishop: Transforming Games with New Realities | Casual Connect Video

February 25, 2018 — by Catherine Quinton

A dead face can kill an otherwise expressive character. - Floyd BishopClick To Tweet

As an Art Lead at Microsoft, Floyd Bishop chronicled how to create expressive characters and their setup in Unity at Casual Connect USA 2018. He advised, “Use every part of the buffalo.” To learn more about how you can make this work for you, be sure to watch the video of the full session.

USA 2018Video Coverage

Grant Cohen: Finding Your Most Effective Mobile Attribution Strategy | Casual Connect Video

February 24, 2018 — by Catherine Quinton


How is mobile advertising working for you? Do you have an effective mobile attribution strategy? Today’s mobile advertising landscape is so complex that these questions might be difficult to answer. There are thousands of networks, publishers and sub-publishers that you must navigate to most efficiently reach the highest ROI.

If you feel you could use a little help figuring all this out, you couldn’t find a better person to ask than Grant Cohen. Grant is the General Manager at Kochava, a leading mobile measurement company. Kochava provides attribution and analytics services to many of the top apps.

At Casual Connect USA 2018, Grant presented the session Evolving Your Mobile Attribution Strategy in 2018. In it he explained how you can drive your 2018 success with fraud prevention, configurable attribution and full funnel analysis. You can learn more about succeeding with mobile attribution, watch this video of Grant’s session.


USA 2018Video Coverage

Kimberly Rodatos and the Importance of Online Services | Casual Connect Video

February 23, 2018 — by Catherine Quinton

The more knowledge we share, the more doors we open for new ideas and technologies. - Kimberly RodatosClick To Tweet

At Casual Connect USA 2018 Kimberly presented information about the differences of LiveOps on different platforms, and especially what it means to launch a game on console and/or PC. It is important to know how users interact with your system and how much ownership you have concerning that interaction. Kimberly offered some tools and strategies to finding the right setup, improving a running setup or doing a quality check on you current system. To learn more, watch the video of the complete session. By the end you should understand what to expect from LiveOps on any platform. 

USA 2018Video Coverage

Sustaining Profitable User Acquisition with Creative Techniques and New Innovations | Casual Connect Video

February 23, 2018 — by Catherine Quinton


If your mobile company is to survive, you must continue achieving profitable user acquisition. Unfortunately, mobile advertising is a constantly changing landscape; what is working for you today may be, not just less successful, but completely irrelevant tomorrow. So how can you deal with this situation? Casual Connect USA, 2018 offered this panel of industry experts to help you.

Brian Bowman is the founder and CEO of, a company that offers an end-to-end user acquisition platform with AI-powered campaign automation and action-based reporting. Prior to founding, Brian was founder and CEO of and has also been a consumer internet executive for, Disney, ABC and Yahoo.

Tom Young is Chief Marketing Officer at Tom brings a decade of experience in marketing, including VP of Online Marketing at Reply! Inc.

Rich Jones is a client solutions manager at Facebook with a focus on mobile gaming. Recently his initiatives included the adoption of creative best practices, developing new automation tools, and the profitable scaling of ads-based games. Before coming to Facebook, Rich was Senior Growth Analyst at AppLovin and a researcher at Stanford’s electron physics laboratory.

At their session at Casual Connect, the panel The Future of User Acquisition – Creative Marketplaces, Machine Learning & UA Bots provided creative techniques and best practices for sustaining profitable user acquisition growth. They also discussed emerging tech such as creative marketplaces, machine learning, automated bidding and UA bots. To learn more about the innovations that are tremendously altering the industry, be sure to watch the video of their session.

USA 2018Video Coverage

Boris Logvinskiy: Solving Monetization Problems with MoPub | Casual Connect Video

February 15, 2018 — by Catherine Quinton

I try to make sure each week I have time that's blocked off to think rather than do. - Boris…Click To Tweet
At Casual Connect USA 2018, Boris Logvinskiy and Adam Carey (Senior Director of Ad Monetization at SEGA Networks) discussed MoPub’s in-app solution for the header bidding concept, called Advanced Bidding. It is a new way of allowing different demand sources to compete for the opportunity to show an ad to a user, maximizing ROI for the advertiser while also maximizing publisher revenue. During the conference, Boris said “The core tenet of Advanced Bidding is that is has to be different than Desktop and built from the ground up.” This is something Boris believes will help solve the difficulty of monetizing an app. Furthermore, “I can’t wait to explain to brand dollars the performance of Rewarded Video. You skate to where the hockey puck is going to be, and that’s in-app advertising budgets.” To learn more about how you can make this work for you, be sure to watch the video of the full session.

USA 2018Video Coverage

Mike Raznick: Enhancing Games with Music and Sound | Casual Connect Video

February 14, 2018 — by Catherine Quinton

We believe every game is unique & there is a special audio treatment that the game deserves. -…Click To Tweet

Join the founder of Dreamcraft Music and Sound Mike Raznick at Casual Connect USA 2018 as he explains how music and sound can be leveraged towards user acquisition and monetization. He provided real world examples of effective and ineffective treatments in music and IP licensing. Mike said, “We as composers strive to create a juxtaposition in the music and sound so that it can remain fresh throughout the gaming experience. A successful audio treatment should not cause fatigue. It comes down to good audio design, highlighting another reason to bring your team in early during a project’s development cycle so that there is time to test and make changes as needed.” Hear the discussion of how to create a compelling, fun and exciting audio experience for casino games.

USA 2018Video Coverage

Nick Berry: Using Data Science to Succeed | Casual Connect Video

February 14, 2018 — by Catherine Quinton

Click To TweetI’ve picked up the skills more based on osmosis and common sense than from a classroom. – Nick Berry”

The majority of developer revenue comes from in-game micro transactions, with money that is spent inside games that are F2P. For the last six years, Nick Berry, Data Scientist, has sifted through the data of all the minnows and whales on every penny spent worldwide on every web-based game on Facebook. In this presentation from Casual Connect USA, he revealed what’s behind the curtain and present this data. Nick proclaimed, “If you have the greatest game in the world and no one knows about it, it is just the greatest game in the world that nobody knows about. Content is king! Distribution is God!” He also reminded the audience that, “It’s cheaper to bring somebody back from the dead than to find somebody new.

USA 2018Video Coverage

Brandon Huffman: The Legal Support Game Companies Need | Casual Connect Video

February 13, 2018 — by Catherine Quinton

Click To TweetWell if I can’t be a cowboy, I’ll be a lawyer for cowboys. – Brandon Huffman

Since a Supreme Court battle in 2011, games are protected under the 1st Amendment. Politics and video all media is under scrutiny. In a presentation at Casual Connect USA, Brandon Huffman described the journey video games have taken through expression, legally protected speech and where video games are headed. Be sure to check out the full presentation below.