Marketing professionals participating in Casual Connect this year will be well aware that Asia is a giant in the gaming industry and provides many opportunities for effective campaigns in a wide variety of gaming spheres. Due to a long-standing ban on consoles in China (which was lifted last year), the market for PC games in Asia is enormous and mobile gaming is experiencing significant growth yearly. But did you know that, in the meantime, blogging is becoming a phenomenon of epic proportions in the same region? It’s time to take advantage! BlogsRelease co-founder Dani Finkelstein and community director Sophie Kouropatov explain how.
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SALTR Seeks to Solve Game Development Problems with Real-time Solutions
Plexonic, a casual and social game development company currently developing multiple titles, was a sponsor of the 2014 Casual Connect conference and showcased SALTR, a game personalization platform, at the event.
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The Emergence of the Western Core PC Gamer
In recent years DFC Intelligence has focused on segmenting the diverse base of game consumer types. The most important trend that is emerging in the game market is the growth of consumers that play on multiple platforms. For example, almost all console players also play on PC to some extent. Increasingly both console and PC gamers are playing on mobile devices.
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Supersonic CEO Gil Shoham on the Intersection of Advertising, Big Data, and Gaming
The following interview is provided by TechnologyAdvice, an Inc. 5000 company that connects buyers and sellers of business technology through meaningful relationships.
Gil Shoham, CEO of mobile advertising technology platform Supersonic, spoke with TechnologyAdvice host Clark Buckner about their recent Series B Funding, current trends in the mobile advertising space, and the role of big data.