No Google - no payments. How do you buy an app, how do you make money? - Shlomo FreundClick To Tweet
Shlomo Freund is the founder of AppInChina. They work on the company’s general strategy and marketing focus, in addition to general product management. Shlomo’s favorite thing about the job is the constant challenge it presents.
“What’s the latest change in the market? How do we sell better? What else can we offer our clients to launch them to the next level?” mused Shlomo. “These are questions that come up every day.”
The upcoming Casual Connect Europe conference in Amsterdam (16-18 Feb) will showcase the top speakers from the games industry, offering insight into the latest innovations, strategies and the best of new indie games. However, creating a great game is just the beginning, and a stellar marketing strategy is key to a successful venture. The BlogsRelease team has a few great tips to help you get started - their CEO Eti Nachum tells more!
Marketing professionals participating in Casual Connect this year will be well aware that Asia is a giant in the gaming industry and provides many opportunities for effective campaigns in a wide variety of gaming spheres. Due to a long-standing ban on consoles in China (which was lifted last year), the market for PC games in Asia is enormous and mobile gaming is experiencing significant growth yearly. But did you know that, in the meantime, blogging is becoming a phenomenon of epic proportions in the same region? It’s time to take advantage! BlogsRelease co-founder Dani Finkelstein and community director Sophie Kouropatov explain how.
The Apple App Store has been with us for six years this July, and in that time, 1,601,413 apps have been released, and apps have grown to play an inimitable role in everyday life. Since 2008, the store has matured, as have the apps in it. At the same time, marketing of apps has grown in complexity, now emphasizing not only downloads, but also retention and engagement.
Now, in recognition of this milestone in the store’s history, adjust, an app analytics and attribution company, has released a report featuring insights on the life-cycle of a typical app. The data in the report comes from adjust’s apptrace.com in July 2014.
In recognition of this milestone in the store’s history, adjust has released a report featuring insights on the life-cycle of a typical app.
Today, there are 1,252,777 apps available in the App Store, and up to 60 thousand are added every month. Christian Henschel, CEO and co-founder of adjust, recognizes that it is becoming more and more important for marketers to look at new techniques to re-engage users and get ROI. He says, “The report we’ve released shows the development of the App Store and highlights the critical need for marketers to engage key audiences for ensuring the longevity and visibility of their app.”
Apps for iPhones are rapidly increasing, with the number of apps released in March 2014, double the number of the previous month. But growth is not evident everywhere; the number of apps for iPad only has shown a decline over the past year, as simultaneous multi-platform launches have increased.
But growth is not evident everywhere; the number of apps for iPad only has shown a decline over the past year, as simultaneous multi-platform launches have increased.
adjust predicted new apps in 2013 would reach 435 thousand, but the actual number was 4 percent higher at 453,902. Almost 15 percent of the apps in the store were removed either from violating App Store terms and conditions or because they were voluntarily pulled by their developers. This left 396,341 apps available that were released in 2013. adjust predicts that between July 2014 and July 2015, 578 thousand new apps will enter the store. The developer of the greatest number of top-ranked apps in the App Store is Gameloft.
Of the apps that were released in the last six years, more than 350 thousand have been pulled from the store, making one out of every five no longer available. The categories of apps with the highest numbers of apps that have been removed are Books at 27 percent, Entertainment at 25 percent, and Utilities at 24.9 percent. The greatest absolute number of these Dead Apps was in Games, with 65,643 or 21.7 percent removed. But adjust reports no correlation between app crash reviews or app ranking with being removed from the store.
The greatest absolute number of these Dead Apps was in Games, with 65,643 or 21.7 percent removed.
Zombie App, a term coined by adjust, is an app that does not attract enough measurable attention to regularly receive rankings in the Apple App Store top lists. To be considered a living app, the app had to rank on any of the 39,171 App Store top lists on two out of three days of the month.
The number of Zombie Apps has steadily increased, showing app discovery is still a tremendous issue for developers. In the month of June 2014, 79.6 percent of apps were not sufficiently visible, compared to 70.4 percent of apps in June 2013 and 75.2 percent in December 2013.
adjust provides app marketers with a comprehensive business intelligence platform, combining attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings, and reviews. adjust is an official Facebook and Twitter mobile measurement partner and is integrated with over 200 other major networks worldwide.
