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USA 2018Video Coverage

Natalie Portier: Succeeding With Mobile Games for Kids | Casual Connect Video

March 10, 2018 — by Catherine Quinton

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Succeeding With Mobile Games for KidsMobile gaming for kids is one of the fastest growing sectors of the gaming industry, now worth $2.2 billion. Not surprisingly, many of us may want to participate in this market. But when you start, you quickly discover there are tremendous challenges, including specific regulations for children’s apps, promotion and monetization.

Natalie Portier, Mike Arkin, and Mike Hines at Casual Connect USA 2018, photo by Emily Baker

At Casual Connect USA 2018, Natalie Portier presented a session designed to help you by the name of Overcoming Pitfalls of Launching Kids Apps. Natalie is Chief Operating Officer at the ad mediation company Appodeal. They joined this rapidly growing company at its beginning, and is using their ten years of experience in business operations and tech development in fueling their passion for innovation and quality game development.

In this session, Natalie brought together insights from successful publishers of apps for children, legal experts and marketing agencies to help developers avoid pitfalls and succeed with the mobile games they offer for children. To learn more about the opportunities and pitfalls in mobile gaming for kids, be sure to watch this video of Natalie’s session at Casual Connect.

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For more about Natalie’s insights and career, see this exclusive article from Casual Connect Europe 2017 in Berlin.

USA 2018Video Coverage

Martin Price: Transforming the Way Audiences Grow | Casual Connect Video

March 8, 2018 — by Catherine Quinton

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Every developer knows how critical user acquisition is to the success of a game. But the mobile app landscape evolves at lightning speed and new challenges constantly arise. So how do you keep up? Fortunately, new solutions are also coming to deal with the latest problems.

Martin Price, Vice President of Product at Vungle, is one of the best people you could ask about user acquisition challenges. Martin runs Vungle’s product team and, as well, is responsible for roadmap planning, research and development, user experience and product design. With over fifteen years experience leading product teams, Martin also has had executive roles at Yahoo!, Vdopia and OpenX and strategy roles at Vodafone and Nokia.

At Casual Connect USA 2018, Martin presented the session Tricks of the User Acquisition Trade: How Advertiser Tools are Changing and What You Need to Know to Drive More Revenue. They discussed what today’s user acquisition challenges are and how creative optimization plus data give the opportunity to transform the way audiences are grown. And they described the ways creative optimization and self-serve advertising tools help to empower a new kind of mobile advertiser. Be sure to watch the video of this presentation to learn more.

USA 2018Video Coverage

Grant Cohen: Finding Your Most Effective Mobile Attribution Strategy | Casual Connect Video

February 24, 2018 — by Catherine Quinton

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How is mobile advertising working for you? Do you have an effective mobile attribution strategy? Today’s mobile advertising landscape is so complex that these questions might be difficult to answer. There are thousands of networks, publishers and sub-publishers that you must navigate to most efficiently reach the highest ROI.

If you feel you could use a little help figuring all this out, you couldn’t find a better person to ask than Grant Cohen. Grant is the General Manager at Kochava, a leading mobile measurement company. Kochava provides attribution and analytics services to many of the top apps.

At Casual Connect USA 2018, Grant presented the session Evolving Your Mobile Attribution Strategy in 2018. In it he explained how you can drive your 2018 success with fraud prevention, configurable attribution and full funnel analysis. You can learn more about succeeding with mobile attribution, watch this video of Grant’s session.

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Kyiv 2017Video Coverage

Macy Mills on the Value of Influencer Marketing | Casual Connect Video

February 22, 2018 — by Catherine Quinton

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Macy Mills is a business development specialist focused on the gaming industry. Currently, she works with game publishers who are interested in scaling their user base with influencer marketing. Before GameInfluencer, she was the VP of Strategy and Business Development at Hitcents, creators of The Godfather: Family Dynasty, Draw a Stickman, and Hanx Writer. At Casual Connect Kyiv, Macy spoke about different, unorthodox approaches to influencer marketing.

EventsNews

Learn to Leverage Diversity for Gaming at Casual Connect USA 2018

January 8, 2018 — by Orchid

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With diversity as a business approach slowly becoming the new normal in the tech industry and games in particular (not without difficulties, of course!), bigger companies and organizations already have lessons to share with others aiming on implementing the same principles in their work – be it gamedev or any other tech-focused business. Want to know how to implement, leverage and support this principle in what you do? The Diversity & Social Responsibility track at Casual Connect USA 2018 is at your service on January 17 in the South Ballroom of the Disneyland® Hotel.

EventsNews

Top Liveops Practitioners Share Insights at LiveOps Connect 2018

January 3, 2018 — by Industry Contributions

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by Cynthia Tee, VP of Product, PlayFab

Successful game studios recognize and embrace the idea that games have evolved. Today’s popular games are operated as services that evolve and grow over time with new content, live events, and frequent updates. To be successful over the long term, games need to understand and segment their players, develop deep relationships, and to understand and meet the needs of multiple player segments – in other words, to excel at liveops.

EventsNews

Developers Will Learn Ins & Outs of Kids Games At Casual Connect USA 2018

December 8, 2017 — by Casey Rock

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Kids games are a major segment of the games industry – yet they often require a balance and finesse that other games don’t. And it is almost a given that kids games must hold some educational value. At Casual Connect USA 2018, the Kids & Family track will dive deep into these issues and more so that game developers can build games that kids will play and parents will buy.

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