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Europe 2018Video Coverage

Baris Ozistek and Turning Your Idea into a Successful Game | Casual Connect Video

July 11, 2018 — by Catherine Quinton

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Are you someone with an idea that you believe could be a successful game? Do you plan to create your own indie game studio? Unfortunately, no matter how great the idea is, it takes more to turn it into a success; you need to know you can get from here to there. You will have to figure out what you have to do to make it happen.

Baris Ozistek has the experience to help you make the crucial decisions that will help you succeed. Baris is the CEO of Netmarble EMEA and a board member of StartersHub. He has also been President of Turkish Digital Games Federation and a board member of Turkish Informatics Foundation.

Baris Ozistek at Casual Connect Europe 2018

StartersHub, one of the largest venture building funds in Turky and the Middle East, focuses on areas such as gaming, IoT, digital content and fintech. At Baris’ session at Casual Connect Europe, he shared some of the things they have learned from investing in forty-one very early stage startups in the past 2½ years. If you would like to find out more from Baris with insights into what you need to do to succeed as an indie game developer, watch the video of this session Learnings from StartersHub: From Ideas to Successful Games at Casual Connect Europe 2018 in London.

For more about Baris’ insights and career, see this exclusive article.

Europe 2018Video Coverage

In-App Header Bidding and Why with Natalie Portier | Casual Connect Video

July 10, 2018 — by Catherine Quinton

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What is happening with monetizing today? What do you need to know to successfully monetize into the future? These are questions that are crucial for everyone in the game industry. Natalie Portier offers the information and solutions that can make the difference to your business.

Natalie is the Chief Operating Officer at ad mediation company Appodeal and has been with the company from the beginning. Innovations and quality game development are Natalie’s passions as they implement their ten years of experience in business operations and tech development.

Currently, everyone is interested in in-app header bidding, the next big thing in mobile development. Appodeal is now implementing this solution, providing closer access the actual highest price per impression for publishers and making it available to all Appodeal clients. At the Casual Connect session Mobile Advertising is Evolving: What You Need to Know to Monetize in 2018 and Beyond, Natalie explained more about this technology and why you should care about it, as well as shared the first industry results of in-app header bidding. You can learn more about this trend by watching the video of the full session from Casual Connect Europe 2018.

For more about Natalie and her career, please see this exclusive article.

Europe 2018Video Coverage

Nicol Cseko: Innovation in Ad Technology | Casual Connect Video

June 30, 2018 — by Catherine Quinton

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I relish the fast pace of innovation and experimentation in the Ad Tech industry. - Nicol CsekoClick To Tweet

At Casual Connect Europe, Nicol Cseko (VP of Product at Aarki) gave a talk entitled Level Up Your App Marketing with the Power of Creatives. She advised others on how to take the performance of your mobile app campaign up a notch by leveraging data for creative optimization. She also gave insights into successes and failures for mobile app campaigns and answered why they had the outcome that they did. Learn how you too can optimize ad creatives using data and previous lessons to deliver significant improvements in ad performance. Please see the video below for the full talk.

USA 2018Video Coverage

Fundraising for a Successful Gaming Business | Casual Connect Video

May 2, 2018 — by Catherine Quinton

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Almost every entrepreneur will at some point need funding. This is especially true in the game industry. If you are in this situation, you need to know there are many tools to raise funds. Don’t be in a hurry to assume raising venture capital is your road to success; despite glorification from the tech publications, too often it can be the wrong instrument for the job.

Casual Connect USA 2018 brought together a panel of experts to help you understand what your options really are. The panelists included founders and investors whose perspectives from both sides brought valuable information on why, when and how to think about funding your business for the best results.

The panelists were:

Cesar Mufarej, Co-Founder and CFO at Fanatee, a company focused on casual mobile games. Fanatee has had more than 25 million downloads and is responsible for successful word games CodyCross and Stop. Cesar is responsible for monetization strategies, developing distribution and monetization partnerships and taking care of financial and legal matters.

Kamran Ansari is Venture Partner at Greycroft Partners. Kamran has been a venture investor and operator at Pinterest, Facebook, Venmo, Braintree, MyYearbook/MeetMe, Boxed Wholesale, Vungle and more. He served as Head of Corporate Development at Pinterest from early 2015, where he led nine acquisitions, including Jelly, Instapaper, URX, The Hunt and Highlight.

Mike DeLaet, Co-Founder and CEO of DOD Media Group, a full-service consulting firm focused on publishing, including BD and other digital distribution of mobile apps and games on the Apple App Store, Google Play and Amazon and more. Mike has also served as SVP of Global BD and Licensing at Kabam and SVP of Global Publishing at Glu Mobile.

The moderator of the panel was Mark Loranger, a serial entrepreneur with experience in a variety of technology startups. Mark is now Co-Founder of Braavo Capital. He has raised money from angel investors, banks and venture capital, but have also spent time on the other side of the table. Prior to Braavo, Mark was the founder of GraniteMade Ventures.

To learn more about options for funding your business, watch this video of Casual Connect session The Right Tool for the Job – Fundraising Strategy and Tactics for Building a Successful Gaming Business.

USA 2018Video Coverage

Natalie Portier: Succeeding With Mobile Games for Kids | Casual Connect Video

March 10, 2018 — by Catherine Quinton

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Succeeding With Mobile Games for KidsMobile gaming for kids is one of the fastest growing sectors of the gaming industry, now worth $2.2 billion. Not surprisingly, many of us may want to participate in this market. But when you start, you quickly discover there are tremendous challenges, including specific regulations for children’s apps, promotion and monetization.

Natalie Portier, Mike Arkin, and Mike Hines at Casual Connect USA 2018, photo by Emily Baker

At Casual Connect USA 2018, Natalie Portier presented a session designed to help you by the name of Overcoming Pitfalls of Launching Kids Apps. Natalie is Chief Operating Officer at the ad mediation company Appodeal. They joined this rapidly growing company at its beginning, and is using their ten years of experience in business operations and tech development in fueling their passion for innovation and quality game development.

In this session, Natalie brought together insights from successful publishers of apps for children, legal experts and marketing agencies to help developers avoid pitfalls and succeed with the mobile games they offer for children. To learn more about the opportunities and pitfalls in mobile gaming for kids, be sure to watch this video of Natalie’s session at Casual Connect.

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For more about Natalie’s insights and career, see this exclusive article from Casual Connect Europe 2017 in Berlin.

USA 2018Video Coverage

Martin Price: Transforming the Way Audiences Grow | Casual Connect Video

March 8, 2018 — by Catherine Quinton

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Every developer knows how critical user acquisition is to the success of a game. But the mobile app landscape evolves at lightning speed and new challenges constantly arise. So how do you keep up? Fortunately, new solutions are also coming to deal with the latest problems.

Martin Price, Vice President of Product at Vungle, is one of the best people you could ask about user acquisition challenges. Martin runs Vungle’s product team and, as well, is responsible for roadmap planning, research and development, user experience and product design. With over fifteen years experience leading product teams, Martin also has had executive roles at Yahoo!, Vdopia and OpenX and strategy roles at Vodafone and Nokia.

At Casual Connect USA 2018, Martin presented the session Tricks of the User Acquisition Trade: How Advertiser Tools are Changing and What You Need to Know to Drive More Revenue. They discussed what today’s user acquisition challenges are and how creative optimization plus data give the opportunity to transform the way audiences are grown. And they described the ways creative optimization and self-serve advertising tools help to empower a new kind of mobile advertiser. Be sure to watch the video of this presentation to learn more.

USA 2018Video Coverage

Grant Cohen: Finding Your Most Effective Mobile Attribution Strategy | Casual Connect Video

February 24, 2018 — by Catherine Quinton

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How is mobile advertising working for you? Do you have an effective mobile attribution strategy? Today’s mobile advertising landscape is so complex that these questions might be difficult to answer. There are thousands of networks, publishers and sub-publishers that you must navigate to most efficiently reach the highest ROI.

If you feel you could use a little help figuring all this out, you couldn’t find a better person to ask than Grant Cohen. Grant is the General Manager at Kochava, a leading mobile measurement company. Kochava provides attribution and analytics services to many of the top apps.

At Casual Connect USA 2018, Grant presented the session Evolving Your Mobile Attribution Strategy in 2018. In it he explained how you can drive your 2018 success with fraud prevention, configurable attribution and full funnel analysis. You can learn more about succeeding with mobile attribution, watch this video of Grant’s session.

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Kyiv 2017Video Coverage

Macy Mills on the Value of Influencer Marketing | Casual Connect Video

February 22, 2018 — by Catherine Quinton

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Macy Mills is a business development specialist focused on the gaming industry. Currently, she works with game publishers who are interested in scaling their user base with influencer marketing. Before GameInfluencer, she was the VP of Strategy and Business Development at Hitcents, creators of The Godfather: Family Dynasty, Draw a Stickman, and Hanx Writer. At Casual Connect Kyiv, Macy spoke about different, unorthodox approaches to influencer marketing.

EventsNews

Learn to Leverage Diversity for Gaming at Casual Connect USA 2018

January 8, 2018 — by Orchid

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With diversity as a business approach slowly becoming the new normal in the tech industry and games in particular (not without difficulties, of course!), bigger companies and organizations already have lessons to share with others aiming on implementing the same principles in their work – be it gamedev or any other tech-focused business. Want to know how to implement, leverage and support this principle in what you do? The Diversity & Social Responsibility track at Casual Connect USA 2018 is at your service on January 17 in the South Ballroom of the Disneyland® Hotel.

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