If you are tasked to come up with an innovative marketing strategy for your game, you might be a little bothered by the title of this post. First of all, do not despair. Bloggers may be better marketers, but then again they have an entirely different type of ‘product’ to advertise than your typical brand manager. Their goal, if they wish to monetize and grow their own brand, is to sell their personality and the unique content they create. They’re quite similar to musicians in that sense. And just like most musicians, most bloggers will fail at gaining a huge following and becoming social media sensations. Yet there are still many who have succeeded - and they didn’t need a PR posse to do it. So, what makes bloggers such great marketers and how can your brand benefit? BlogsRelease CEO Eti Nachum explains!
