Virality matters. It has become one of the essential features describing the propagation on social networks. This ranges from viral news to viral videos on YouTube or Vimeo to viral games. It helps to monetize, but in spite of being such a vital feature of digital marketing, the ways of measuring virality remain somewhat elusive and non-ubiquitous. Join Michael Leznik, Head of Data Science at Product Madness, during his talk at Casual Connect Europe 2018 where he discussed separate metrics and some technical possibilities of evaluations.
As a provider of player modeling services for dozens of social casino brands, Optimove has access to massive amounts of player data that reveals plenty of interesting information and patterns. As seen in this interview with Pini Yakuel and the video below of his speech at Casual Connect Tel Aviv, we’ll dive into the data to see what trends are occurring with players and what possible implications these changes may have on the industry. “Of all of the people who are going to convert (into paying players), 7-15% will do it on their first day. . . It is always faster on mobile so that is something to remember”, Pini advised. Pini also presented their findings, primarily around differences in player behavior between web and mobile platforms, as well as data regarding the actual growth rate of mobile in this space.