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EventsGame DesignNews

Casual Connect USA: Mark of Innovation

July 26, 2017 — by David Radd

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Casual Connect USA 2017 is coming up August 1-3 in Seattle, Washington. While it will feature details on all sides of the industry, from game creation to marketing and publishing, the Design Innovation track in particular will take place on Tuesday, August 1 introduced by EMCEE Mike Hines, Developer Advocate at Amazon.

Innovation from Experimentation

Prototyping can be productive but perilous, with great rewards coming from experimental designs. Scott Jon Siegel, Indie Developer and Game Design Consultant, wants developers to not worry about failure and focus on the rewards that can be had from experimentation.

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Alissa Brodsky: Top Performing Producer | Casual Connect Video

September 18, 2016 — by David Radd

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Social video as a whole exceeds YouTube and other free sources. - Alissa BrodskyClick To Tweet

Young people are exposed to so much marketing since the early age, that they’ve become extremely savvy, and will only watch a video if they’re personally connected to the digital celebrity. This year’s Acumen Report by DEFY Media takes a deep-dive into the video diet of 13-24 year olds, a key target demographic in the growing F2P mobile gaming market. In her Casual Connect USA session DEFY’s Senior Games Producer Alissa Brodsky explained what sources they watch, what devices they use, as well as their attitudes towards digital advertising and what kinds of ads young people find acceptable.


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Design Innovators Talk Next-Gen Solutions

July 9, 2016 — by David Radd

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Successful designers will tell you, it’s not just how good your game is, but also how it’s advertised to get the word out, if it’s monetized properly to generate enough revenue, and if it’s sustainable enough in the long term.

Our various speakers have experienced the breadth of the industry and will look to share their secrets to success at Casual Connect USA. In the Design Innovation track, they’ll look at the future and prognosticate where the industry is going with some of the most creative people in video gaming.

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