'Nobody can fully remove uncertainty, and data should never replace judgement.' –Benjamin PommeraudClick To Tweet
Ubisoft Head of Player Intelligence Benjamin Pommeraud reported on the company’s efforts to make the games players are looking for during his speech at Casual Connect Asia 2015 “Every year we collect data — we collect billions of data points to understand how our customers behave inside our games,” he says. For his advice on how more developers can use player feedback and internal expertise, watch his speech below.