“Influencers are not as concerned about price as you might think,” stated GameInfluencer’s Head of Influencer and Campaign Managment Michael Albertshauser at Casual Connect Europe 2017. In this lecture, Michael highlighted the results of their survey involving 500 influencers. With insights on influencer perspectives and marketing deals, Michael educated publishers and marketers on how to be a better business partner for influencers and secure better deals and content.
Tara Mustapha is currently a consultant after spending over a decade in the game industry as a game designer at Playabl, EA, Microsoft and Foundation 9. Tara’s fascination with esports began with Starcraft: Brood War, to travelling to Las Vegas for IGN Pro League events, Madison Square Garden for League of Legends, and achieving 12 wins in Hearthstone Arena 1x.
Tara is also vitally concerned with the progress of women in the games industry and has been a board member of Women in Games Vancouver. At Casual Connect Europe Tara and Christina Dunbar participated in a fireside chat discussing the challenge of finding leading women in the industry and how they can thrive in the world of esports. Recently Tara described her life and career with Casual Connect in this exclusive Gamesauce Q&A.
Blaine Graboyes is co-founder of GameCo and The Gamer Agency. He has many accomplishments to his name – including producing over 4,000 projects for clients like Blizzard Entertainment, Sony Pictures and Disney. He’s also an award winning producer and game designer with nearly 20 years of experience developing digital Entertainment. At Casual Connect Europe, Blaine discussed how casinos can become the VIP destination for gamers – and why it is vital that they do so.
Are you interested in the social casino space in the game industry? Do you want to know what it takes to succeed in this market? If so, you want to listen to Anton Gauffin, CEO of Huuuge Games.
Anton Gauffin founded his first mobile game company, Gamelion, at the beginning of the mobile games era in 2002. In 2007 he sold the company, but in 2014 had the opportunity to buy it back and didn’t hesitate for an instant. Anton renamed it Huuuge and changed focus to social casino where he knew there was a lot of room to innovate.
At Casual Connect Europe, Anton, participated in a discussion of the latest topics in the social casino industry. You won’t want to miss this insights from this CEO of the fastest growing social casino company of 2016 who claims, “We just need more players playing social casino games.” Be sure to watch the video of the session to see the interview by Adi Hanin of Playtika.
For more about Anton’s insights and career, see this article.
The three elements which comprise an esport are: competition, organized tournaments and spectatorship. In 1972, esports began with a Spacewar tournament. About 50 years later, esports has evolved into its own entity within the games industry. Join Bill Mooney, CPO of Skillz, at Casual Connect Europe at his talk entitled Esports 101: The Past, Present and Future of an Industry on the Rise as he explores the history behind esports and talks about the future as well. Esports has a projected audience of 180 million by 2019 and over $5 billion in revenue by 2020. Bill described, “Esports drives the committed audience.” To hear more insights into this exciting part of the games industry, tune in to Bill’s full session below.
Where is the eSports sector of the game industry heading? How can you get an audience for eSports? How do you create an enjoyable spectacle? The eSports sector is very complex, with varied nuances among the eSports disciplines. So how do you find your way?
Mohamed Fadl has the knowledge to offer excellent guidance. Knowing that entertainment is constantly evolving, they insist, “This generation doesn’t believe in TV anymore. TV is dying.” And eSports is one of the alternative channels for entertainment that is taking that place. “We call it eSports so we can connect it to something we know and explain it,” they point out, but it is a form of entertainment with its unique aspects. In this developing sector, Mohamed describes “Technology is King; content is Queen. The King itself is nothing, it means nothing. It is just a medium. Content creates the culture. It creates the trust. It creates the channels to speak to the next generations.”
Mohamed began their involvement in eSports as Wargaming‘s director of community in Europe and is now head of global eSports at Wargaming. They have developed World of Tanks into one of the top eSports games and now oversee global development and evolution of the Wargaming.net eSportsLeague. To learn more from Mohamed, be sure to watch the video of his full session from Casual Connect Europe.
For more about Mohamed’s career and insights, see this exclusive article.
What makes a social slots game attractive to users? What are the factors that increase the chances of succeeding in this genre? Can the profitability of the game be improved? If these are questions that are important to your business, you can’t do better than to listen to advice from Guy Hasson, social gaming consultant of Old Man Productions.
While working at Playtech, Guy learned everything there is to know about how to create a good slot game. At Playtika their emphasis was on analyzing how to create the most popular games. And as a consultant, Guy can show you the important factors that can help a slots game succeed. You can discover how to tremendously improve the average revenue per user, to increase the time the user will spend on machine and to boost the number of coins the user will bet, all important measures of the game’s success. At Casual Connect Europe, Guy’s session demonstrated the mathematical model that can lead to these results. One point that Guy emphasized was “Rate of Exhaustion (ROE) represents the game experience, RTP doesn’t. If you leave here today with one thing: RTP doesn’t matter. RTP is passé.” To learn more, watch this video of the full session.
For more about Guy Hasson, see this exclusive article.