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Tel Aviv 2016Video Coverage

Mark Shovman and the Sci-Fi Feel of Designing for AR | Casual Connect Video

March 20, 2017 — by Catherine Quinton

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An AR gamer is a mix of a gamer and an athlete. - Mark ShovmanClick To Tweet

Right now it’s safe to say that Virtual Reality (VR) is redefining gaming like no other force out there. On the other hand though Augmented Reality (AR) is due to arrive in 5 – 10 years, so how will gaming change when it’s here? What new games and new breeds of gamers can we expect? Pokemon Go is the first little glimpse of that future according to Mark Shovman, who explains more in their Casual Connect Tel Aviv session,

Game DevelopmentTel Aviv 2016Video Coverage

Stav Goldstein: Creating and Enriching the Fictional World

January 5, 2017 — by Catherine Quinton

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How does using the game medium benefit the experience I want to create? - Stav GoldsteinClick To Tweet

Stav Goldstein is a freelance game designer and artist who also teaches game art at Mentor College. In 2015, Stav founded Fireberry Studio while releasing the first chapter of their title The Splitting and has since released the second chapter of the title.

Stav really enjoys the advantages of working freelance, including sticking to their own schedule and choosing to work on projects that are interesting and challenging. But there is also the disadvantage of working from home – it can be lonely at times. At Casual Connect Tel Aviv 2016, Stav shared their experience of developing their game series, as well as gave tips and tricks to the aspiring developers who also want to create worlds of their own. 


Tel Aviv 2016Video Coverage

Shulamit Ferber: Breaking the Typical Mold For Female Game Characters | Casual Connect Video

December 28, 2016 — by David Radd

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Just giving girls a pink version of boy toys is not enough. - Shulamit FerberClick To Tweet

The current industry trend of “more women in tech” can easily be supported from the very beginning, by exposing girls to all kinds of games from a young age, so that they would get familiar with the medium regardless of genre. Educational game developer at Helen Doron Shulamit Ferber emphasizes: it’s important to provide them with relatable characters that wouldn’t be pastel-colored and overly feminized as this isn’t what all girls associate themselves with. Tips and tricks on correct game design for girls get explained in Shulamit’s Casual Connect Tel Aviv session. 


Tel Aviv 2016Video Coverage

Shalev Moran: Winning the Exhibition | Casual Connect Video

December 18, 2016 — by David Radd

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Make your game unkillable. - Shalev MoranClick To Tweet

Shalev Moran  is Games Program Director for Print Screen Festival in Holon. He also teaches Narrative and History of Digital Games at Shenkar College of Art and Design.

“Print Screen Festival is an international festival for digital culture, and probably the most important public event around that field in Israel,” said Shalev. “I’ve been curating a games program for it since 2013. My program usually includes an exhibition of indie games centered around a particular theme, and a series of talks, screenings and performances.” 

At Casual Connect Tel Aviv, Shalev described the dos and don’ts of showing your game in exhibition. “The huge mistake is exhibiting a build that’s just the full game, or whatever they currently have that’s closest to being feature-complete and content-complete,” said Shalev. “An exhibition build should be a concise, measured taste of your game, and in my talk I break this down into a bunch of guidelines.” See more in Shalev’s lecture video. 


Tel Aviv 2016Video Coverage

Adir Ron on Marketing Strategies to Reach Success | Casual Connect Video

December 15, 2016 — by Catherine Quinton

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Try to find one strength that you have on top of your competition and play to your strength.Click To Tweet

“Observe your competition. Figure out what they are doing, how they position themselves and try to see if there is any edge that you have on top of them. It can be your design, it can be your art, it can be pretty much anything but try to find one strength that you have on top of your competition and play to your strength”, game consultant Adir Ron adviced in their Casual Connect Tel Aviv 2016 session on scaling games from concept to soft launch, from 0 to 1,000 or even 10,000. They also shared common pitfalls to avoid when launching a new mobile game, as well as tips and best practices. 


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