George Broxtermann gave some valuable tips on game marketing during his session How We Attracted 5 Million Players for Royal Revolt in the First 6 Months during Casual Connect USA. ” In some markets, at some times, a TV campaign can really make sense,” said Broxtermann. “If you do it right, and if you work with partners where you can optimize your campaigns, you are coming down to 80 cents sometimes for an install. But if you cannot make it right, then you pay a lot of dollars for an install, so you can burn a lot of money in TV ads.”
Developing Relationships and Partnerships for Success
Georg Broxtermann, Co-Founder and Director Business Development at flaregames, considers establishing relationships and partnerships essential to increasing business for the company. Since he has worked for many different types of companies, from startups to large media companies, he is cognizant of what potential partners are looking for in a partnership with flaregames.
Where to Find Great Customers?
With his broad view of the games industry, Georg considers the most pervasive challenge now is finding effective and affordable distribution channels for mobile games. He feels strongly that it is necessary to stop paying every outrageous CPI being asked. At flaregames, they identify several essential aspects to meeting this challenge. First, they will continue to make very good games. Second, they will try out new marketing ideas. And finally, they will enter long-term partnerships with creative, trustworthy people to find effective ways to market their games.
Not too Big, Not too Small
Georg believes that in this accelerating market, the only way to achieve lasting success is with constant innovation. He claims, “This is a mobile world of one-hit wonders. We must build a company of just the right size, structure and culture to be able to develop and publish high quality and super profitable mobile games.” He foresees that about one dozen companies with 50 to 250 well-selected staff and great teams that can be independently responsible will rule the industry. And flaregames is working to become one of them.
He emphasizes that, as the games market has matured, it has grown past broad trends. While there will be new genres of games, he expects those that offer strong multi-player experiences will always be among the most successful. Both quality and brands will increase in importance.
Learning to Let Excellent People Excel
Over the years, Georg has been responsible for a number of successful campaigns and initiatives, as well as establishing successful companies. But the aspect of his career that he is now proudest of is his recently developed ability to refrain from micro-management. He is now able to trust that others will be as good as he is, possible better, so now he can focus on his own strengths.
The failure of Georg’s first company brought the opportunity to reach important conclusions. He discovered how important it is to avoid letting failures get you down. And he realized it is critical to be honest with yourself about your strengths and weaknesses while staying positive and forward thinking.
When not involved in his work, Georg has a number of interests. He avidly follows his favorite football club, Bayern Munich. He boulders, swims and meditates, and considers his outstanding characteristic is his positive outlook. And he enjoys how house music allows him to “go with the flow.”