Teut Weidemann believe he has proof that the future of the game industry will show an even larger trend toward tablets and mobile. “Tablet will eat into notebook, PC and console market share while Smartphones eat into handheld market share. The game industry needs to adapt fast.”
25 years ago Teut Weidemann decided to turn his gaming hobby into a career. He insists he’s still having fun with his work, saying, “That’s not too bad, is it?” When thinking back , the time in Weidemann’s career that brought him the most satisfaction was in 2000 when a publisher wanted to buy not just his product development, but the entire company. At the time, they had proven they could develop high-end PC games, and they pitched only online games, the right track to be fit for the future. This was before Facebook or free-to-play. The company’s gleaming potential led to the buyout offer.
Currently, he is consulting for Ubisoft‘s online games. He enjoys the philosophy of Ubisoft, where mistakes are seen as an opportunity to learn rather than a reason to be fired, something he found a pleasant surprise. “When mistakes and the learning process are a natural part of the company, you can be much bolder, more daring, and gutsy with what you do,” Weidemann said. “And, as direct as I am, I do this day by day.”
Free-to-Play: A Double-Edged Sword
Weidemann consults on all free-to-play Ubisoft games. He has extensive input during the creation process in the areas of online mechanics and monetization. His focus on online games since 1997 and his previous experiences with Bigpoint and Nadirim (Kabam) have assisted his present role. A deep understanding of why online games work so well, as well as playing them daily himself, is key to succeeding in his work.
Free-to-play is something Weidemann has strong opinions about. He loves that it allows players to enjoy a game and deeply test it before committing to it. On the other hand, he hates companies who use the F2P business model, but put monetization over game play. He insists, “Those companies will fail in the long run and vanish, luckily!”
Gaming is Required
Weidemann tell us that in his career, it is essential to own all game platforms and to learn from their games and systems, emphasizing that he cannot afford to miss one. He owns both the PS4 and Xbox One, and so far prefers the PS4 because he likes their simple interface, digital store, and the Japanese games such as Japanese Role Playing Games (JRPGs) that Sony always publishes. His favorite platforms to play on are PC and iPad: the PC because it offers the largest variety of online games, and iPad because he can play in locations other than his desk. These days he is playing World of Tanks and Ni No Kuni, saying it is a wonderful JRPG with tactical combat and art by the Ghibli Studio.