Matthieu Burleraux is the Business Development Director at Pocket PlayLab. The company is helping to provide mentorship on different matters to developer Cupcake, which the company invested $1 million into.
“We are helping them understand how to work around game KPIs, including in user acquisition, using these KPIs to optimize the game as well as their marketing campaign,” said Matthieu. “For example, we are focusing a lot on the daily cohorts, the LTV45 associated to them, the CPI, retention numbers, etc. We are also starting to help them on producing visual assets for UA and provide mentorship regarding developing the game on new platforms.”
“Before making the decision to work with Cupcake, we looked at the basic KPIs (ARPU, ARPPU, retention, virality, DAU, etc.) and their evolution over time, but we also looking into UA KPIs such as the CPI they had, ROI on UA, etc.” Matthieu continued. “The goal was for you to see if the game was sustainable and if we could grow it.”
Game Title: Magnesia
Anucha Aribarg of Pixel Perfex is the lead designer for Earth Atlantis. The game was given an award for graphics at the BIC Festival 2016 and was selected to show at Tokyo Game Show 2016.
Join the CEO & Co-founder of Playlab Jakob Lykkegaard as he spoke at Casual Connect USA last August. He talked about how Playlab manages their internal teams in Bangkok and Manila with data and how they have created an internal economy to give game teams and producers freedom to pick while still keeping accountability and high creativity alive. He also touched on how Playlab is scaling this way with help from external game teams. He iterated, “Vietnam and Malaysia are South-East Asia’s fastest growing markets for mobile gaming and revenue.”
