During Casual Connect Europe Martine Spaans was part of a panel, In-Game Ad Monetization. Martine has her own mobile publishing label Tamalaki.com in cooperation with FGL Mobile. This panel did not focus on “hands on” suggestions on how to integrate, but rather looked at the topic from more of a business and managerial point of view. Martine observed, “The type of ads are changing. They are becoming more creative. We see ads that are not necessarily interrupting the game play but are adding something to the game play . . If they can get something in return for watching a 30 second video, they will do it over and over again.” Join some of the industry’s leading experts as they shared their thoughts and views on how to best manage and optimize this source of revenue.
To read more about Martine Spaans, see this exclusive article.