With the likes of King and Supercell dominating today’s mobile games market, together spending an unprecedented $1 billion on marketing to maintain control of half of today’s top grossing apps – how do small developers compete? Combined with skyrocketing player acquisition costs, today’s ‘mobile first’ attitude may not be the best route for indie game developers. Join Derrick Morton, former mobile GM at RealNetworks and current CEO of FlowPlay, at Casual Connect USA as he explored why looking to the same online/web-based environments that launched the casual games industry and taking a ‘mobile last’ approach might be the best solution for small studios. “The desktop is not dead. There is still plenty of money to be made,” Derrick emphasized.
To read more about Derrick Morton, see this exclusive Gamesauce article from earlier this year.
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