Have you ever wondered what gives the top 50 that edge in the app store? At Casual Connect USA, Amazon’s Developer Evangelist Mike Hines revealed the how and the what the top 50 do differently than other developers. Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. Among many insights derived from this data, Mike shared, “We found that users who have been with your app for 30 days are likely to spend 60% more on each in app purchase than they were on day zero. This is a great reason to care about all those users who stay with your apps after day seven.” For more actionable data from his session, tune in below.
To read more about Mike Hines, see this exclusive article.
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