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Contributions

The Engagement and Retention Equation: Left Brain + Right Brain

June 19, 2015 — by Nick Thomas from Immersion

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Today, there is an unanswered question many mobile gaming developers are struggling to answer.

What makes a successful game?

When trying to feed the equation for a successful game, many developers and analysts simply accept the disparity between success and failure. We see, therefore it is – some games are just more popular than others and you don’t know what works until you test it.

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