Are you an independent developer? Then, hear ye year ye! This talk from Casual Connect Asia 2016 gave real life examples of various pitches that Kongregate has heard over the years and how to learn and improve from them. John Cooney and Melinda Montano described how you can pick the right publisher for you and your game and also stand out to a publisher. Remember: “A publisher is not an ATM Machine.” – John Cooney. To hear more from Melinda and John, see the session video below.
With China’s console ban lifted and the growth of Android-based set-top boxes, TV games look like the new blue sea for games publishers and/or developers. However, due to younger players and SARFT censorship, sales are not encouraging. The exception in China is VR which has sparked a new industry passion for TV games. In this session from Casual Connect Asia, analyst for IHS Chenyu Cui discussed the VR market in China and shared IHS’ forecast of installed headsets and sales value. Chenyu explained, “The future Chinese VR market will be relatively small. Most of the future market will be made of adapter headset which doesn’t give good quality or a good experience. The lack of good hardware for the Chinese market is the main problem.” To learn more about VR in the Chinese market, watch this video of Chenyu’s complete session.
What will it take to make sure your game will succeed? If you believe that visibility resulting from a high ranking on the app store charts is what ensures success, you are not alone. But Martin Macmillan, CEO of Pollen VC, has some information that may alter your thinking.
Pollen VC is a data-driven financial service that gives developers faster access to their app store revenues. Developers can then rapidly reinvest their earnings into their businesses, becoming less reliant on credit or investment. They can then finance user acquisition and growth securely and cost effectively.
Research from Pollen VC shows that, even without a Top 25 ranking in the app store, an increasing number of games are generating revenues of more than a million dollars a year. Martin’s session at Casual Connect Asia described how your game can do the same and how to prepare for launch to ensure success. Martin pointed out, “Recycling revenue gives you 4x more User Acquisition. More than 2000 developers makes $1,000,000 USD a year.” If you would like to learn more, watch the video of Martin’s full session below.
To read more about Martin Macmillan including a lecture from Casual Connect 2015, see this exclusive article.
Chin Hooi Yen, who has been named a leading lawyer in the Asia Pacific Legal 500 and several other publications, is the founder of the Singapore law firm Polaris Law Corporation. Hooi Yen is passionate about working with investors and startups, guiding them through the unfamiliar legal and commercial challenges.
Hooi Yen’s session at Casual Connect Asia offered help in understanding the alien legal territory that startups face, including the legal nature of preference shares, the common terms used in relation to preference shares, as well as their impact on a funding round. Investors will commonly ask for preference share rights. “The rights of the shares are determined and always in control by the company. Be careful and read properly!”, stated Hooi Yen. To arm yourself with more of the knowledge you need to negotiate this area, be sure to watch the full video of this session.
To read more about Chin Hooi Yen see this exclusive article and lecture from Casual Connect Asia 2015.
Social Networks are a powerful method of promotion. No one knows this better than Irina Tripapina, who first became inspired by the potential for this method of promotion while earning a degree in advertising from the Universities of Moscow and Madrid. After graduating, Irina began working for VK, the largest social network in Russia. When VK was acquired by Mail.Ru Group in 2014, Russia’s largest Russian publisher, the company launched their myTarget advertising platform, uniting all of the Mail.Ru Group mobile traffic. And Irina became Head of International Development at myTarget.
At Casual Connect Asia, Irina shared insights in user acquisition from Mail.Ru Group, including best practices and case studies from Asian companies that are already gaining increased revenues in the Russian market. Their experiences demonstrate how to acquire and profit from millions of Russian mobile users with the myTarget advertising platform. Commenting about the importance of using social networks to your advantage in the Russian market Irina said, “In social networks, people spend most of their time. In Russia, it is an exception because in Russia there is three local social networks. People spend over forty minutes in each of them so they are very very engaged.” One of the most important points that Irina talked about was “Please never overpay for CPI. Know the real prices that exist in Russia.” To learn more about the Russian market, watch this video of Irina’s complete session.
To read more about Irina Tripapina, see this exclusive article.
“I’ll show you how to reach customers outside your game. You can reach customers you would not ordinarily reach by creating a fan base,” offered Robby Yung, CEO at Animoca Brands, to the audience at Casual Connect Asia. You too can get some advice from a leading publisher and developer of mobile games in the video below. As CEO, Robby focuses on creating and publishing games from Animoca’s library of licensed intellectual property. Robby’s prior experience in the games industry includes co-founding both Redgate Media and One Media Group.
During the talk, Robby examined current trends in mobile entertainment for children, including the brands, the charts and the evolving consumer base, with special emphasis on how to connect with this consumer base. Robby said, “Kids used to have to borrow devices. Then they get old devices. Now they have their own primary device.” To learn more, watch this video of the session below.
To read more about this great developer and publisher, see this exclusive article.
Learn from those that know in this Ask Me Anything – Publishing in Asia panel from Casual Connect Europe. Be imparted with some serious wisdom about the Asian game market including: Taiwan, Japan, China, Korea, and South-East Asia, even the answers to questions you never had a chance to ask. Co-Founder of RedAtoms, Andrew Chang was one of the panelists. To learn more of what Andrew had to say and other publishing professionals, tune in below.
Newton Grant is Vice President, Account Director at Defy Media, a company with an extensive portfolio of digital properties. Newton’s focus is on helping video game companies connect with their largest target audience, using these digital properties. Newton, a graduate of the United States Military Academy and a former captain in the United States Army, has spent the last nine years concentrating on understanding the business of video game marketing.
At Casual Connect Asia, Newton discussed a key target in the growing global F2P mobile market, American youth. According to Defy Media’s Acumen report for this year, even Asian game studios and publishers are focusing on this target audience. Newton’s session included what sources they watch, what devices they use, and more. This session also examined the attitudes of youth toward digital advertising and data about the type of ads they find acceptable.
To learn more, watch this video of the full session.
To learn more about Newton Grant, click here.
In a talk at Casual Connect Europe, Head of Mobile at Twitter EMEA, Ross Sheil shared Twitter’s vision for games marketers on Twitter and outlined how the best in class games companies are approaching Twitter across mobile marketing, TV and what the rise of native video and real-time marketing means for the industry.
Listen to Ross talk about how marketers can harness the power of Twitter for games distribution and games virality and some tips and tricks for how the most sophisticated games companies are thinking about using Twitter in a unique way.
Learn about user acquisition in Russia from a publisher who knows the Russian market – Mail.Ru Group, the largest Russian publisher. As the owner of domestic social networks VK (Vkontakte) and OK (Odnoklassniki) hear the best practices and case studies from the global publishers that are already increasing revenues in the Russian market. Stanislav Sychenkov and Irina Tripapina of myTarget helped to explain how user acquisition should be approached in the Russian market during this Casual Connect Europe session. When it comes to monetization, Stanislav explained one of their suggestions, “As you know, only a small percentage of users pay for in-app purchases. It is just how free to play works. Our suggestion is quite simple. It is just show ads . . . that helps you monetize on every user you have.”