Asia 2016Video Coverage

Martin Ha: A Friend Developers Can Trust | Casual Connect Video

August 23, 2016 — by Catherine Quinton

Never run anything alone. - Martin HaClick To Tweet

Martin Ha is Business Director of SohaGame, the top mobile game publisher in Vietnam, with 28% of the market in 2014 and 2015. Martin became Business Director after five years of working with SohaGame’s parent company, VC Corp, beginning as a creative internet product executive while still at university. Now, after three years working in this creative field and branding with SohaGame, Martin is completely satisfied to be working with the internet business, describing it as “a young and dynamic environment that is always full of innovative ideas.” Join Martin Ha and other industry professionals in this panel from Casual Connect Asia.

Asia 2016Video Coverage

Nelson Rodriguez: Finding and Proving Value | Casual Connect Video

August 22, 2016 — by Catherine Quinton

'A quarter of players said they left the game because it updated too frequently.' - Nelson RodriguezClick To Tweet

Nelson Rodriguez heads the game industry marketing strategy for Akamai Technologies, coming to this position after two years on the Xbox marketing team and six years creating award-winning digital marketing campaigns for clients that include Ubisoft, Microsoft, Sony and Hasbro. Nelson has helped launch dozens of games: blockbusters such as Halo 3, Tekken 5 and Assassin’s Creed Brotherhood, as well as indie titles like Tweet Defense and A Kingdom for Keflings. At Casual Connect Asia 2016 Nelson shared their understanding of why players leave games, and recently they told Gamesauce about their perspective working as a marketing strategist, as well as the games industry overall.

USA 2016Video Coverage

Marco DeMiroz and the VR Investment Landscape | Casual Connect Video

August 16, 2016 — by Catherine Quinton

Marco DeMiroz
Marco DeMiroz is co-founder and general partner of Venture Reality Fund

Investment is a critical decision in the game industry, whether you are a company founder looking for investors or a potential investor looking for opportunities. At Casual Connect USA, a panel of experts discussed today’s VR investment landscape. Among these experts was Marco DeMiroz, co-founder and general partner of Venture Reality Fund. Marco has held executive positions with leading technology companies and global investments, including Managing Director of Evolution Media Partners, leading its investment in Jaunt VR and now a board observer. Currently Marco is a board member at Swrve and advises companies in the VR/AR sector.

The panelists discussed their portfolios, why they chose these companies and what companies they are looking to invest in for in both short and long term. They also described possibilities for funding a variety of VR projects and offered insights into optimizing investor/founder relationships. When turning down a developer, Marco is a believer in explaining why and avoiding an easy mistake. So they “deliberately tell the team why we don’t like the idea . . . In my opinion, that really helps because hearing it’s not a good fit for us and we’ll see you later doesn’t really help anyone.” To learn more insights from Marco and other professionals, be sure to watch the video of the session below.

For more details about Marco’s career, see this exclusive article.

USA 2016Video Coverage

Aurora Klaeboe Berg: Boosting Growth From Within a Game

August 9, 2016 — by Catherine Quinton

Aurora Klaeboe Berg is
Aurora Klaeboe Berg is currently a co-founder and COO of Megacool

Are you a developer struggling to get LTV greater than CPI? If so, you are certainly not alone; it’s a very common problem. At Casual Connect USA, Aurora Klaeboe Berg discussed this situation and how you can change it. Aurora pointed out that, “80% of users will only open your app once.” How do you overcome that?

Aurora is a co-founder and COO of Megacool and was previously VP of Business and Marketing at Dirtybit, the company that created the Fun Run game series. With an MSc in CommTech Engineering and Entrepreneurship, Aurora is passionate about helping game studios use their creativity to grow their user base.

In Aurora’s session at Casual Connect, they described different techniques that can boost growth from within your game. Think of the value of word of mouth effects! Aurora highlights key strategies to use in play testing and beyond. One example given: using the grandma test. “If a grandma gets it, anyone gets it!”, shared Aurora. To learn more, watch this video of the complete session.


For a more detailed article about Aurora, click here.


Asia 2016Video Coverage

John Cooney: Don’t Stop Building Games Ever | Casual Connect Video

July 7, 2016 — by Catherine Quinton

'On week nights I will be at the climbing gym bouldering up the newest problems!' - John CooneyClick To Tweet

Are you an independent developer? Then, hear ye year ye! This talk from Casual Connect Asia 2016 gave real life examples of various pitches that Kongregate has heard over the years and how to learn and improve from them. John Cooney and Melinda Montano described how you can pick the right publisher for you and your game and also stand out to a publisher. Remember: “A publisher is not an ATM Machine.” – John Cooney. To hear more from Melinda and John, see the session video below.

Asia 2016Video Coverage

Chenyu Cui and Analyzing Fun | Casual Connect Video

July 6, 2016 — by Catherine Quinton

'The lack of good hardware for the Chinese market is the main problem.' - Chenyu CuiClick To Tweet

With China’s console ban lifted and the growth of Android-based set-top boxes, TV games look like the new blue sea for games publishers and/or developers. However, due to younger players and SARFT censorship, sales are not encouraging. The exception in China is VR which has sparked a new industry passion for TV games. In this session from Casual Connect Asia, analyst for IHS Chenyu Cui discussed the VR market in China and shared IHS’ forecast of installed headsets and sales value. Chenyu explained, “The future Chinese VR market will be relatively small. Most of the future market will be made of adapter headset which doesn’t give good quality or a good experience. The lack of good hardware for the Chinese market is the main problem.” To learn more about VR in the Chinese market, watch this video of Chenyu’s complete session.

Asia 2016Video Coverage

Martin Macmillan on Ensuring Success For Your Game | Casual Connect Video

June 28, 2016 — by Catherine Quinton


What will it take to make sure your game will succeed? If you believe that visibility resulting from a high ranking on the app store charts is what ensures success, you are not alone. But Martin Macmillan, CEO of Pollen VC, has some information that may alter your thinking.

Martin IMG_4521 XPollen VC is a data-driven financial service that gives developers faster access to their app store revenues. Developers can then rapidly reinvest their earnings into their businesses, becoming less reliant on credit or investment. They can then finance user acquisition and growth securely and cost effectively.

Research from Pollen VC shows that, even without a Top 25 ranking in the app store, an increasing number of games are generating revenues of more than a million dollars a year. Martin’s session at Casual Connect Asia described how your game can do the same and how to prepare for launch to ensure success. Martin pointed out, “Recycling revenue gives you 4x more User Acquisition. More than 2000 developers makes $1,000,000 USD a year.” If you would like to learn more, watch the video of Martin’s full session below.


To read more about Martin Macmillan including a lecture from Casual Connect 2015, see this exclusive article.

Asia 2016Video Coverage

Chin Hooi Yen: Understanding Preference Shares | Casual Connect Video

June 27, 2016 — by Catherine Quinton


Chin Hooi Yen picChin Hooi Yen, who has been named a leading lawyer in the Asia Pacific Legal 500 and several other publications, is the founder of the Singapore law firm Polaris Law Corporation. Hooi Yen is passionate about working with investors and startups, guiding them through the unfamiliar legal and commercial challenges.

Hooi Yen’s session at Casual Connect Asia offered help in understanding the alien legal territory that startups face, including the legal nature of preference shares, the common terms used in relation to preference shares, as well as their impact on a funding round. Investors will commonly ask for preference share rights. “The rights of the shares are determined and always in control by the company. Be careful and read properly!”, stated Hooi Yen. To arm yourself with more of the knowledge you need to negotiate this area, be sure to watch the full video of this session.


To read more about Chin Hooi Yen see this exclusive article and lecture from Casual Connect Asia 2015.


Asia 2016Video Coverage

Robby Yung: Connecting with Kids | Casual Connect Video

June 25, 2016 — by Catherine Quinton


ryung“I’ll show you how to reach customers outside your game. You can reach customers you would not ordinarily reach by creating a fan base,” offered Robby Yung, CEO at Animoca Brands, to the audience at Casual Connect Asia. You too can get some advice from a leading publisher and developer of mobile games in the video below. As CEO, Robby focuses on creating and publishing games from Animoca’s library of licensed intellectual property. Robby’s prior experience in the games industry includes co-founding both Redgate Media and One Media Group.

During the talk, Robby examined current trends in mobile entertainment for children, including the brands, the charts and the evolving consumer base, with special emphasis on how to connect with this consumer base. Robby said, “Kids used to have to borrow devices. Then they get old devices. Now they have their own primary device.” To learn more, watch this video of the session below.


To read more about this great developer and publisher, see this exclusive article.