Paul Nunn’s expertise is invaluable at a time when parents are anxious about ensuring their children’s safety online and content owners are equally concerned about responsibly engaging with children. Recently Paul described to Casual Connect the work he does and the challenges of providing a safe social infrastructure for kids. To learn more about this important issue, watch the video of the session from Casual Connect Tel Aviv.
What are the latest developments in the social casino industry? And what do they mean for your business and future plans? There is no one better to answer these questions than Elad Kushnir, Senior Vice President of Business Development at Playtika which delivers premium games to more than six million daily active users and twenty million monthly active users.
Elad is responsible for all M&A activity and also heads up strategic partnerships and spearheads regional growth opportunities in new market areas. At Casual Connect Tel Aviv, they provided the most recent information, from the second and third quarters of 2016, on the social casino industry. They also offered key insights into what this data means for the future of the industry. To learn more, be sure to watch the video of the full session.
For more about Elad Kushnir, see this exclusive article.
Stav Goldstein is a freelance game designer and artist who also teaches game art at Mentor College. In 2015, Stav founded Fireberry Studio while releasing the first chapter of their title The Splitting and has since released the second chapter of the title.
Stav really enjoys the advantages of working freelance, including sticking to their own schedule and choosing to work on projects that are interesting and challenging. But there is also the disadvantage of working from home – it can be lonely at times. At Casual Connect Tel Aviv 2016, Stav shared their experience of developing their game series, as well as gave tips and tricks to the aspiring developers who also want to create worlds of their own.
Chasing and pitching investors is no simple task. Best not screw it up when you get the chance! At Casual Connect Tel Aviv 2016, Execution Labs Co-Founder Jason Della Rocca reviewed 10 pitching mistakes that raise immediate red flags with potential investors, and how best to avoid them. The first step, Jason says, is to realize you suck at pitching. Learn about all the pitching mistakes in the video below.
“Observe your competition. Figure out what they are doing, how they position themselves and try to see if there is any edge that you have on top of them. It can be your design, it can be your art, it can be pretty much anything but try to find one strength that you have on top of your competition and play to your strength”, game consultant Adir Ron adviced in their Casual Connect Tel Aviv 2016 session on scaling games from concept to soft launch, from 0 to 1,000 or even 10,000. They also shared common pitfalls to avoid when launching a new mobile game, as well as tips and best practices.
At Casual Connect Tel Aviv, the Vice President of Mobile Games at FlowPlay, Craig Robinson, spoke about Haxe. Craig explained, “Flowplay is using Haxe and OpenFL, which are similar to Flash and AS3, and easily portable. They can get you to platforms that restrict Flash today.” Games written in Haxe can target many environments including HTML5, iOS, Flash Player and Android. OpenFL is an open source library built in Haxe, which provides a Flash-like API. The combination of Haxe and OpenFL is a natural fit for developers looking to move away from ActionScript/Flash. To learn more, tune in to Craig’s session from the conference.
Firebase is a mobile platform that helps you quickly develop high-quality apps, grow your user base, and earn more money. At the heart of Firebase is Firebase Analytics, a free and unlimited analytics solution to gain insight into your users from ad click to app usage. Firebase Analytics works with other features such as admob, so you can make smart, data-driven user-centric decisions to grow your revenues by displaying engaging ads to a global audience.
What does it take for social slots games to succeed in Asia? Will the games that have succeeded in other markets also be successful there? If these are questions that you are considering or that could affect your business, you will be interested in the knowledge Guy Hasson can offer. Guy is Social Gaming Consultant of Old Man Productions; previously he worked for Playtech for three years, before becoming Playtika’s Content Manager.
As a specialist in game popularity, Guy has seen the same social slots become successful everywhere across the globe, except in Asia. To succeed in this market, the game must be transformed into something different, yet there are similarities that should be retained. Guy described this process in detail at Casual Connect Tel Aviv. He stated that using country specific themes “is not nostalgia, fantasy or escape which is what players are looking for when they play.” In other words, something can be fantasy outside of a country but is not fantasy within. You shouldn’t use Geisha for a game for China because it is not fantasy or escape. To learn more about what you need to do to take your social slots game to the market in Asia, watch the video of his full session below.
Do you know who your players are? Do you wonder how best to reach them? If so, there is no one better you could turn to than Amit Bivas, Head of Marketing at Optimove. Amit has far-reaching experience in planning, developing and executing marketing strategies for both B2B and B2C. Their skills and abilities combine the art and science of marketing, merging creativity with business acumen and benefitting from a strong background in data analytics and statistics.
Amit emphasizes that players do not respond well to generic, mass marketing. It is much more effective to manage customer relationships through knowing who your players are and what unique affinities and tendencies they have. Maintaining a long term relationship requires intelligent behavior-based communications. In this session at Casual Connect Tel Aviv, Amit described the seven most common player personas and the most effective methods of engaging with them. Amit explained, “Optimove had analyzed a massive amount of data and can recommend how to approach players from 6 different personas – varying on an axis of spenders to non-spenders; and on an axis of player stage (new – active – churned – re-engaged).” They recommend first understanding your players, then interacting and only then monetizing. To learn more, watch this video of the full session below.
To read more about Amit, see this exclusive article.
Baris Ozistek, CEO of Netmarble EMEA, was the keynote speaker Casual Connect Tel Aviv 2016. In his speech, Baris covered common stats on key Asian markets, along with the major differences between them, and the importance of localization according to target territory. Baris explained that in Asia, “The key issue is the content. The key issue is the quality. Data is not one of the key issues.” Autoplay came from Asia and is growing in popularity. Baris stressed to try Autoplay out if you have not tried it yet. To learn more, listen to the full lecture featured below.