Like games are often inspired and driven by the players, engines can be driven by developers and their needs – this is exactly how things are with Amazon’s Lumberyard. Their Head of Product J.C. Connors presented this roadmap and their vision of industry challenged at Casual Connect USA in a panel with MaxPlay, Unity, King and Epic Games.
You have created a great app and people are downloading it. What can you do from there to ensure the best opportunities for that app to succeed?
Ian Atkinson, Vice President of Business Development at AdColony, offered his insights into the steps you need to take in the “Leveling Up Your App Economy” session at Casual Connect USA. At AdColony, Ian delivers high quality inventory for advertisers in the AdColony Network through partnering with game companies and tech vendors while enhancing monetization. Ian brought to the session his expertise, developed through more than twenty years of experience in the industry at both startups and large game publishers, with particular knowledge of emerging digital and interactive entertainment markets.
In this session Ian described how the top mobile app publishers are able to engage and retain users while, at the same time, maximizing monetization. The session analyzed the best practices and must have features of the apps that are doing it right and discussed the importance of an ad network. “Don’t treat ad networks as an ATM machine,” Ian emphasized. “Treat them like a trusted business partner.”
To learn more about how you can give your app the best chance for success, watch this video of Ian’s full session below.
For a more detailed article about Ian Atkinson, click here.
The time is here when a game studio can manage and build their own consumer relationships through social platforms. At Casual Connect Asia, Serena Proudfoot, Vice President of Production and partner at Oddity Labs, gave pointers on how to create and maintain healthy business to consumer relationships. “It is definitely really important to not only focus on the reviews that aren’t so good and the negative feedback. Focus on the good feedback. Thank people for taking the time to review and to review you well. It definitely goes a long way.” said Serena.
Dave Bisceglia is Co-Founder and CEO of The Tap Lab. At this mobile game studio, based in Cambridge, MA, Dave focuses on game design, product management and business development. During the past two years, since Gamesauce last talked with Dave, The Tap Lab has transitioned from self-publishing their own IP to working with major publishers and third-party IPs. Dave’s role as CEO now is concentrated much more on business development and relationships with publishers and IPs. They emphasize, “We’ve been fortunate to work with some great partners on projects we’re passionate about.”
Effective advertising is essential for anyone trying to get the word out about their product, and game developers are no exception. A huge amount of data is available about users through their smartphones, but developers are seldom effectively utilizing it, leaving users confronting irrelevant and intrusive ads at the same time as they are worried about safeguarding their privacy. So developers are getting less ad revenue while advertisers fail to connect with their market.
Itamar Benedy, General Manager and VP Israel of glipsa, offers a solution: switching to a user-centric approach. Transforming ads into personalized user experiences will take advertising to the next level, Itamar emphasizes.
While managing the ad tech M&A activities at Market Tech Holding, Itamar acquired glipsa, then opened the Israeli office and now heads it. Itamar focuses on glipsa’s key partnerships, M&A, and their app incubation project.
To learn more from Itamar’s marketing experience and the user-centric approach, watch this video of the full session given at Casual Connect USA.
For more about Itamar Benedy, see this exclusive article here.
They installed your app…now what? At Casual Connect Asia Ian Atkinson from AdColony explained what! “70% of players like rewarded ads, so it’s leaving money on the table to not do it!”, Ian pointed out during this solo session, explaining how the top mobile app publishers are engaging and retaining users longer while maximizing monetization and minimizing SDK bloat.
Nimit Panpalia, Global Head of Developer Acquisitions at POKKT, says, “I believe gaming will be the biggest growth industry in Southeast Asia and India, and I want to make a difference during the growth phase of gaming.” Nimit’s work focuses on interacting with game developers to show them how the POKKT SDK would be an asset in their monetization strategy. They discussed POKKT’s vision of the latter in a panel at Casual Connect Asia 2016 along with colleagues from Appodeal, VMAX, Vungle and AdColony, as well as shared more details of their personal views with Gamesauce: Nimit knows devs avoid ad networks and as a result, wants to become a part of their business.
Where are the opportunities in today’s games space? Shanti Bergel was one of a panel addressing this essential question at Casual Connect USA, where they considered possibilities in such varied areas as mature mobile and desktop markets, investment from Asia, opportunities in VR and AR, and other more unusual possibilities at the leading edge of the game industry. In addition, the panel described how deal structures for licensing, fundraising and acquisition have also been evolving over the last several years.
Shanti, as Senior Vice President of Business and Corporate Development at GREE, leads investment, acquisitions and strategic partnerships. Widely recognized for expertise in freemium monetization and digital distribution, Shanti has more than twenty years of experience in the game industry, including overseeing publishing, international and corporate development at Playfish prior to coming to GREE.
To learn more of these opportunities and how to take advantage of them, be sure to watch the video of Shanti and the panel in this session: Strategic Opportunities in the Game Industry.
For an exclusive article about Shanti Bergel, click here.
Martin Ha is Business Director of SohaGame, the top mobile game publisher in Vietnam, with 28% of the market in 2014 and 2015. Martin became Business Director after five years of working with SohaGame’s parent company, VC Corp, beginning as a creative internet product executive while still at university. Now, after three years working in this creative field and branding with SohaGame, Martin is completely satisfied to be working with the internet business, describing it as “a young and dynamic environment that is always full of innovative ideas.” Join Martin Ha and other industry professionals in this panel from Casual Connect Asia.
Nelson Rodriguez heads the game industry marketing strategy for Akamai Technologies, coming to this position after two years on the Xbox marketing team and six years creating award-winning digital marketing campaigns for clients that include Ubisoft, Microsoft, Sony and Hasbro. Nelson has helped launch dozens of games: blockbusters such as Halo 3, Tekken 5 and Assassin’s Creed Brotherhood, as well as indie titles like Tweet Defense and A Kingdom for Keflings. At Casual Connect Asia 2016 Nelson shared their understanding of why players leave games, and recently they told Gamesauce about their perspective working as a marketing strategist, as well as the games industry overall.