Gaining users for games is a tough business according to Barak Levanon, mobile UA Team Leader at Plarium. Despite the challenge Barak loves being part of the fast-moving game industry where every day brings new challenges and decisions. They especially enjoy the intensity and action, in addition to working together as a team. Plarium is their first entry into the game industry and, after five years learning the agency business, it seemed like the perfect new challenge. As user acquisition is getting tougher every year, Plarium decided to partner with Hollywood actress Megan Fox – “which performed great to acquire new users, although didn’t effect revenues dramatically”, Barak shared.
At the start of his career, Noam Yasour, the Managing Director of MoPub at Twitter, UK, would play every game and think how he’d monetize it. Now, in his current role, he actually helps publishers and devs do it. In his Casual Connect Tel Aviv session, Noam examined the recent trend of ads and IAP (traditionally seen as separate strategies) converging, and explained why it is crucial for devs in 2017 to take care of both.
Amir Dori, Senior Game Designer for Matific, had strong advice: forget grades. During Amir’s session at Casual Connect Tel Aviv, he explained ways failing is important, how grading takes the fun out of learning and how games can help kids extend their potential with engaging educational content – without killing their passion for learning. Amir stressed, “They are teaching you to be afraid of being wrong rather than seeing your mistakes as an opportunity to improve. Failure is extremely important, especially for kids because if you want to better at what you are doing, you need to know what you are doing wrong.”
How do we thrive in this highly competitive games industry? Developers face many challenges such as players’ discerning tastes and the fact that not every game works in every region. Gaming companies can appeal to regional audiences by culturalizing content and using certain techniques to create games with a local brand image. At Casual Connect Tel Aviv, Robert Pontow, VP Publishing at Active Gaming Media Inc, highlighted how companies can apply culturalization when releasing games in Japan as an example of a mobile gaming market which is lucrative but hard to crack for foreign developers. During this session, Robert reflected, “It is very important to really get the localization and culturalization right. Otherwise, you might not get the potential users.” See the video of Robert’s session below to learn more.
Paul Nunn’s expertise is invaluable at a time when parents are anxious about ensuring their children’s safety online and content owners are equally concerned about responsibly engaging with children. Recently Paul described to Casual Connect the work he does and the challenges of providing a safe social infrastructure for kids. To learn more about this important issue, watch the video of the session from Casual Connect Tel Aviv.
What are the latest developments in the social casino industry? And what do they mean for your business and future plans? There is no one better to answer these questions than Elad Kushnir, Senior Vice President of Business Development at Playtika which delivers premium games to more than six million daily active users and twenty million monthly active users.
Elad is responsible for all M&A activity and also heads up strategic partnerships and spearheads regional growth opportunities in new market areas. At Casual Connect Tel Aviv, they provided the most recent information, from the second and third quarters of 2016, on the social casino industry. They also offered key insights into what this data means for the future of the industry. To learn more, be sure to watch the video of the full session.
For more about Elad Kushnir, see this exclusive article.
Stav Goldstein is a freelance game designer and artist who also teaches game art at Mentor College. In 2015, Stav founded Fireberry Studio while releasing the first chapter of their title The Splitting and has since released the second chapter of the title.
Stav really enjoys the advantages of working freelance, including sticking to their own schedule and choosing to work on projects that are interesting and challenging. But there is also the disadvantage of working from home – it can be lonely at times. At Casual Connect Tel Aviv 2016, Stav shared their experience of developing their game series, as well as gave tips and tricks to the aspiring developers who also want to create worlds of their own.
Chasing and pitching investors is no simple task. Best not screw it up when you get the chance! At Casual Connect Tel Aviv 2016, Execution Labs Co-Founder Jason Della Rocca reviewed 10 pitching mistakes that raise immediate red flags with potential investors, and how best to avoid them. The first step, Jason says, is to realize you suck at pitching. Learn about all the pitching mistakes in the video below.
“Observe your competition. Figure out what they are doing, how they position themselves and try to see if there is any edge that you have on top of them. It can be your design, it can be your art, it can be pretty much anything but try to find one strength that you have on top of your competition and play to your strength”, game consultant Adir Ron adviced in their Casual Connect Tel Aviv 2016 session on scaling games from concept to soft launch, from 0 to 1,000 or even 10,000. They also shared common pitfalls to avoid when launching a new mobile game, as well as tips and best practices.
At Casual Connect Tel Aviv, the Vice President of Mobile Games at FlowPlay, Craig Robinson, spoke about Haxe. Craig explained, “Flowplay is using Haxe and OpenFL, which are similar to Flash and AS3, and easily portable. They can get you to platforms that restrict Flash today.” Games written in Haxe can target many environments including HTML5, iOS, Flash Player and Android. OpenFL is an open source library built in Haxe, which provides a Flash-like API. The combination of Haxe and OpenFL is a natural fit for developers looking to move away from ActionScript/Flash. To learn more, tune in to Craig’s session from the conference.