During the last weeks of July, our team of Dissonance Entertainment has been hit by a whirlwind of exciting events. Mind the Trap won the Best Multiplayer Game award and was nominated for Best Game Design at the Casual Connect 2016 trade fair. In addition to that, we locked in meetings with publishers, got approached by freelancers and marketers, got the game Greenlit after nine days on Steam, and for the first time had a post hit the front page of Reddit with over 7000 up-votes.
34BigThings is one of the biggest indie game studios in Italy. Founded in 2013 and self-sustained throughout, they launched their first game Hyperdrive Massacre in 2015, while working on their much more ambitious futuristic racer Redout. The team’s lead game designer Giuseppe Enrico Franchi shares the story.
Infinity Levels Studio, the winner of Indie Prize Best Mobile Game nomination at Casual Connect USA 2016, is a small Thai-based games studio that focuses on building differentiated gameplay and amazing artwork. Coming from a not-so well-known place to produce innovative mobile games, and due to the competitive nature of the category, Nikki Assavathorn, the head of the studio, was pretty sure they wouldn’t win anything. So she sat at the back of the room and didn’t realize her studio has won the award, and only an hour later, when she chatted with the other gamers, she found out that Blades of Revenge has won.
A New Age 3D strategy game made in China… Wait! MADE IN CHINA? Typically, anything made in China smells suspicious… In mobile it’s about some biased comments including but not limited to copying, out-of-line translation, not very user-friendly and so-much-text UI, etc. When Gunship Studio positioned themselves as the 3D game studio targeting overseas market, they chose a hard path… Yes Games is a mobile game developer founded in 2011. Gunship is one of the six studios under it. Unlike others who got famous IP support from Toei Animations (such as Dragon Ball and One Piece), Gunship has spent more than 12 months finding out what kind of game they want to make. The end result is Shield of God, whose story is told by the company’s overseas business director Amy Ho.
Congratulations! You are building a great game, and you’ve decided to enter it into an Indie Prize competition! While you apply, it’s important to remember that in some competitions, you’ll be one of hundreds of games that will be evaluated by judges at the beginning of the contest, and your goal is to be noticed, stand out, and reduce any friction between the judges and playing your game.
Nihao! Hello and welcome to China! Most game developers in the mobile space are starting to branch out and look to other markets. There’s been some strong interest in China. With over a billion people and about 400 million smartphones being used in China according to IDC, most developers are drooling over the idea of making a game for the Chinese market. Consultant for the Chinese game market Luke Stapley tells more.
Founded in 2014, La Calade Games is merely composed by the couple at the beginning. As a player of roleplaying games, co-founder and CEO Shirley Cheng was excited to see so many hidden object games with amazing animations and stories on iPad during 2012. She remembers her first time playing these games on iPad: being really impressed, especially when the games were inspired by some classic works. One day Shirley’s husband saw her playing those hidden object games and wondered why she was so obsessed with them. Eventually he realized those were truly interesting, and considered making one, since he’s always had a dream to make his own game. Shirley tells more of the story of the award-winning game that has been honored for Best Narrative at Casual Connect Asia 2016.
Dropout Games is a studio based in India, comprising of three dropouts and a graduate (unfortunately). After a successful release of their previous game, UNWYND, on iOS, they are back with a calmer and more relaxed attitude with their new endless puzzle game, Blyss. The team’s game designer Siddhesh Khatri shares the story.
By Connie Hwong, global content marketing director at Verto Analytics
Whether you’re a big-time game publisher or indie, the challenges that every mobile game developer faces are the same: acquiring users and keeping their attention well past download. It’s simple to say but hard to do: less than 20 percent of all game downloads result in active users after 30 days.
Even with real-time data and sophisticated mobile analytics, how many mobile gaming industry insiders really know what’s working well? Almost all game developers struggle to answer these questions:
There’s no doubt that the mobile games market is growing—even before the debut of Pokemon Go. Not only are more people playing on smartphones and tablets, but they’re dedicating increasingly more time and money as well. To grab a bigger share of this growth, developers and publishers need to target the right consumers with the right content. The first step in achieving this insight is understanding the past and future landscape of the mobile games space by addressing two core questions: Where is this growth coming from? and Where will growth come from next?
With these questions in mind, Nielsen Games recently analyzed its data on mobile gamers and their thoughts on hundreds of the top mobile games to provide industry-level insight into growth patterns. Manager Julia Valchanova and Senior Analyst Ian O’Neil share the learnings.