Traditionally in retail, there is a strict division between games for children and games for adults, with adults rarely buying kid’s games for themselves. But, according to Bjoern Bergstein, since the advent of free-to-play games and easy access to app stores, that line has blurred, and it is now common for people to try out many interesting apps.

Bjoern is Head of Games at Tivola Publishing, a company founded in 1995, and is responsible for all products and partners. Coming from a completely different background, Bjoern entered the game industry through studying game design and game production.

Tivola has been publishing games for twenty years, and for most of that time, thought their target audiences had remained constant. However, since noticing recent changes, they have been adjusting their target groups without really changing the games. For more information on how these changes will affect the game industry, watch this video of Bjoern’s presentation from Casual Connect Europe.

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