Learn from those that know in this Ask Me Anything – Publishing in Asia panel from Casual Connect Europe. Be imparted with some serious wisdom about the Asian game market including: Taiwan, Japan, China, Korea, and South-East Asia, even the answers to questions you never had a chance to ask. Co-Founder of RedAtoms, Andrew Chang was one of the panelists. To learn more of what Andrew had to say and other publishing professionals, tune in below.
In a talk at Casual Connect Europe, Head of Mobile at Twitter EMEA, Ross Sheil shared Twitter’s vision for games marketers on Twitter and outlined how the best in class games companies are approaching Twitter across mobile marketing, TV and what the rise of native video and real-time marketing means for the industry.
Listen to Ross talk about how marketers can harness the power of Twitter for games distribution and games virality and some tips and tricks for how the most sophisticated games companies are thinking about using Twitter in a unique way.
Learn about user acquisition in Russia from a publisher who knows the Russian market – Mail.Ru Group, the largest Russian publisher. As the owner of domestic social networks VK (Vkontakte) and OK (Odnoklassniki) hear the best practices and case studies from the global publishers that are already increasing revenues in the Russian market. Stanislav Sychenkov and Irina Tripapina of myTarget helped to explain how user acquisition should be approached in the Russian market during this Casual Connect Europe session. When it comes to monetization, Stanislav explained one of their suggestions, “As you know, only a small percentage of users pay for in-app purchases. It is just how free to play works. Our suggestion is quite simple. It is just show ads . . . that helps you monetize on every user you have.”
Mobile is here to stay in social games worldwide. The Latin American market is a strong example of this foothold. In a talk entitled The Challenge of Mobile Social Games in Latin America, CPO of Akamon Entertainment, Alex Cohen, explained how to decide the most appropriate mobile platform in each country of Latin America. or being able to engage users in mobile as done online are key. Alex reflected, “I think there is a general impression in Latin America that it is a market that is full of low income feature phone users . . . In practice that really is not true. Smartphone penetration in Latin America is up in the range of 67% and feature phone penetration is smaller and declining.” To hear more stereotypes busted, listen to Alex’s talk from Casual Connect Europe.
ESports is the most talked about subject in the games industry as well as media business. As games and video converge into cross-screen entertainment franchises, professional gamers and streamers are the celebrities of the new generation. Stadiums around the world are filling up each weekend and over 100 million fans are tuning into esports every month. It is not surprising that advertisers and traditional media are rearing to get involved. At the Casual Connect Europe conference, learn what the future will bring as the stakes get higher from leaders within the esports economy on how they see the future. The moderator for this informative panel, John Gaudiosi explained, “When it comes to esports as a journalist, every game developer and publisher is always telling me they have got the next that they have got the next esports title.” Find out how you can stand out and what is up next.
In this panel at Casual Connect Europe, billion-dollar global game publisher-investors explained the investment criteria, routes to M&A and actual value delivered in greater revenues and profits. Join Senior Vice President of Business and Corporate Development at GREE, Shanti Bergel and other publisher-investors in this informative panel.
Social casino players’ behavior differs from that of other casual gamers. In a presentation by Michal Witkowski, head of product analytics at GameDesire, Michal showed these differences in terms of the most important monetization and engagement KPIs, with an extra focus on Facebook players. Tune in as Michal breaks down the data from the analysis to infer about potential business strategies that can help in getting more loyal and higher-paying players in social casino games. “Bingo new registration are very scarce on Facebook. This means that you should really take care of your new players and focus more on reactivating and keeping your players loyal.” Hear this and other insights that Michal has been able to derive from data analysis.
Tweens are at the crossroads of crucial debates like F2P design versus the ethical monetization of children, kids’ online safety and more. Nine months ago, WildWorks launched a mobile version of Animal Jam, its web-based social game for tweens. Tune in to, CEO of Wildworks, Clark Stacey’s talk at Casual Connect Europe to find out what they learned about tween games and moving millions of players from web to mobile with an innovative but unproven business model. Some specific things to note from Clark’s talk include: “The top grossing games for kids are not in the kids category.”, “Parents are not friction in our payment flow, they are our customers.” and “Rule for IAP: Don’t sell disappointment.”
How do you provide a great user experience? According to Ricardas Jascemskas, it takes a combination of support, social media and community management activities. Ricardas is a communications manager working with Nordcurrent’s social media, PR, community management and support activities, and is responsible for the constant and clear communication with players in a variety of forms.
At Casual Connect Europe, Ricardas shared the Nordcurrent teams’ ideas about direct communication with players and some of their best practices. One of the important points Ricardas makes is “everyone loves free stuff” so when things go wrong, “even if it’s not our fault, we may give some free gifts for the lost time.” In the constant search for ways to encourage connections with players, Ricardas suggests, “A screen shot is easy; ask for them from players.”
To learn more about Ricardas’ perceptions about developing a great user experience, watch this video of the full session.
For an more information about Ricardas, click here.
As VR rushes to market and commercial reality, it cements its status as a game-changing technology. It has also become the most invested sector in venture capital in a long time, with close to 300 venture-backed companies. At Casual Connect Europe, Jürgen Goeldner, owner at Fidius Trust, provided a 360° view of the necessary strategies for navigating the VR market trends. Jürgen spoke of how VR is changing games and our perception of them. VR is using haptics so that when you shake someone’s hand, “it feels like you are shaking somebody’s hand. Kind of scary to some extent but it is already a reality.” This and so much more are ways that VR is taking hold in today’s market.