Nimit Panpalia, Global Head of Developer Acquisitions at POKKT, says, “I believe gaming will be the biggest growth industry in Southeast Asia and India, and I want to make a difference during the growth phase of gaming.” Nimit’s work focuses on interacting with game developers to show them how the POKKT SDK would be an asset in their monetization strategy. They discussed POKKT’s vision of the latter in a panel at Casual Connect Asia 2016 along with colleagues from Appodeal, VMAX, Vungle and AdColony, as well as shared more details of their personal views with Gamesauce: Nimit knows devs avoid ad networks and as a result, wants to become a part of their business.
The growth of the Southeast Asian mobile game market has been touted for many years, but the revenue base has been small compared to more established markets. Could 2016 be the year of the fastest-growing region in games? At Casual Connect Asia, this panel of experienced game publishers in Southeast Asia will discuss strategies for growth and revenue in the region. Niel Dagondon, general manager for the Philippine-based Anino Games, suggests: “If you optimize the payment enough and if you have the right product, and if the game is social enough especially in countries of the Philippines and Thailand where people are social media addicts, it gets to the point where it starts to be profitable for us.”
Where are the opportunities in today’s games space? Shanti Bergel was one of a panel addressing this essential question at Casual Connect USA, where they considered possibilities in such varied areas as mature mobile and desktop markets, investment from Asia, opportunities in VR and AR, and other more unusual possibilities at the leading edge of the game industry. In addition, the panel described how deal structures for licensing, fundraising and acquisition have also been evolving over the last several years.
Shanti, as Senior Vice President of Business and Corporate Development at GREE, leads investment, acquisitions and strategic partnerships. Widely recognized for expertise in freemium monetization and digital distribution, Shanti has more than twenty years of experience in the game industry, including overseeing publishing, international and corporate development at Playfish prior to coming to GREE.
To learn more of these opportunities and how to take advantage of them, be sure to watch the video of Shanti and the panel in this session: Strategic Opportunities in the Game Industry.
For an exclusive article about Shanti Bergel, click here.
When it comes to working with sound designers/composers, there isn’t a one-size-fits-all way of having an effective audio pipeline; it depends on which practices suit your company’s working style or culture the most to bring out the best in your game. In their Casual Connect Asia 2016 lecture, IMBA Interactive’s co-founders Gwen Guo and Sharon Kho shared various project postmortems from small, bite-sized casual games to AAA titles, and discussed how you can find the best audio pipeline for your team. They mentioned: “(Sound designers) ask a lot of questions. Besides technical requirements, we ask to understand the soul of the games.”
Martin Ha is Business Director of SohaGame, the top mobile game publisher in Vietnam, with 28% of the market in 2014 and 2015. Martin became Business Director after five years of working with SohaGame’s parent company, VC Corp, beginning as a creative internet product executive while still at university. Now, after three years working in this creative field and branding with SohaGame, Martin is completely satisfied to be working with the internet business, describing it as “a young and dynamic environment that is always full of innovative ideas.” Join Martin Ha and other industry professionals in this panel from Casual Connect Asia.
Nelson Rodriguez heads the game industry marketing strategy for Akamai Technologies, coming to this position after two years on the Xbox marketing team and six years creating award-winning digital marketing campaigns for clients that include Ubisoft, Microsoft, Sony and Hasbro. Nelson has helped launch dozens of games: blockbusters such as Halo 3, Tekken 5 and Assassin’s Creed Brotherhood, as well as indie titles like Tweet Defense and A Kingdom for Keflings. At Casual Connect Asia 2016 Nelson shared their understanding of why players leave games, and recently they told Gamesauce about their perspective working as a marketing strategist, as well as the games industry overall.
Join Henry Yeh of Gumi and other publishing professionals in a panel from Casual Connect Asia. This panel (called The 20 Billion Dollar Market! Really?) raised a lot of questions on the international side of the mobile games business. One of the big questions was: Who is making money in this market and how? They discussed strategies from a publisher’s perspective as well as what a developer should deliver and be prepared for before searching for a publisher.
The new generation of millennials doesn’t think the same way as an older audience, so esports might be the sport millenials will be into. It already is the fastest-growing sport in the world. ESL Asia Pacific region Business Development Director Jasper Mah emphasizes: these games should be fun to play and watch, and not just overly competitive. They discuss this from a perspective of the leading live streaming and video platforms in a Casual Connect Asia 2016 panel, as well as share their own story with Gamesauce.
Join Andy Pichayapa of INi3 Digital and other publishing professionals in a panel from Casual Connect Asia. This panel (called The 20 Billion Dollar Market! Really?) raised a lot of questions on the international side of the mobile games business. One of the big questions was: Who is making money in this market and how? They discussed strategies from a publisher’s perspective as well as what a developer should deliver and be prepared for before searching for a publisher.
What if there was a way that you didn’t have to choose between monetizing and staying loyal to an audience of kids? Eldad Ben Tora, CRO and Co-founder of KIDOZ explained how at Casual Connect USA. Among other insights, Eldad shared, “You would be amazed at how many apps out there are not giving any thought about the type of ads they show.” Developers need to know their audience and make sure the ads are appropriate. To learn more, see the full session below.