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Europe 2018Video Coverage

Yuli Zhao: Live Operation in Asian Markets | Casual Connect Video

September 24, 2018 — by Catherine Quinton

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Are you a game developer thinking about live operation in Asian markets? But you know Asian markets differ from each other. So what is the difference in game operation strategy between the different markets in China, Japan, Korea and South East Asia? These are crucial things to know, but it can be confusing especially if you are a western developer.

You could certainly benefit from the experience of Yuli Zhao, Senior Vice President of Corporate Development at YOOZOO INTERACTIVE. Yuli is in charge of game and IP licensing, global merger and acquisition deal sourcing and strategy cooperation, and lead game operation for the China and Japan market. At Casual Connect Europe 2018, Yuli presented the session How Operation Influences Game Performance the Asian Markets and What Western Developers Can Learn From It.

In this session Yuli discussed whether live operation is a strategy or a tactic as well as the differences between the various Asian markets in game operation strategy. She also described how the live operation philosophy is influencing western markets and what western developers need to learn from it. To understand more about live operation, be sure to watch this video of Yuli’s session.

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For Yuli’s session from Casual Connect Europe 2017 and more insights and career information, see this exclusive article.

Europe 2018Video Coverage

Teut Weidemann: Conversion and ARPPU in Your F2P Game | Casual Connect Video

August 16, 2018 — by Catherine Quinton

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Teut Weidemann speaking at Casual Connect Europe in London

Are you a game developer who has decided to use the free-to-play business model? Then, no matter how exciting your game, you must find ways to make it profitable if you are to continue in business. How will you convert the users into paying users? Then how will you convince those paying users to continue spending in your game? These are difficult but absolutely essential challenges. There is no better person to advise you than Teut Weidemann.

Teut Weidemann is the F2P Consultant at I Teut You So. As a senior online games specialist, he consults with companies in the F2P space, sharing the knowledge he gained working in games since the 1980s and shipping over 100 titles on multiple platforms. He was part of the team that created the browser game of the year, The Settlers Online.

At Casual Connect Europe 2018, Teut gave the session titled Raising ARPPU and Conversion in Your F2P Game. In it he used examples from dozens of different games in best practices for raising ARPPU and conversion: the most difficult problem. Once past this hurdle, raising ARPPU is a little easier, but still tricky. You must always be aware of the fact that players want value for the money they spend in the game.

To learn more about how you can keep your game profitable while providing the value players want, be sure to watch the video of this session.

To read more about Teut including some more of his wisdom from Casual Connect Europe 2017 which took place in Berlin, see this exclusive article.

Europe 2018Video Coverage

Tim Shepherd: Using Social Science in Games | Casual Connect Video

July 16, 2018 — by Catherine Quinton

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Not all great ideas are quite as interesting the next day. - Tim ShepherdClick To Tweet

In 2017, the team at Wooga began an 18 month long journey to ‘bring Diamond Dash back from the dead’. The game did quite well but ended up being retired in 2015 as the market changed. Learn from Senior Product Manager at Wooga Tim Shepherd as he tells the story of resurrecting a 7 year old game. Join Tim for his talk entitled Bringing a 7 Year Old Game Back to Life at Casual Connect Europe 2018 in London.

USA 2018Video Coverage

Kimberly Rodatos and the Importance of Online Services | Casual Connect Video

February 23, 2018 — by Catherine Quinton

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The more knowledge we share, the more doors we open for new ideas and technologies. - Kimberly RodatosClick To Tweet

At Casual Connect USA 2018 Kimberly presented information about the differences of LiveOps on different platforms, and especially what it means to launch a game on console and/or PC. It is important to know how users interact with your system and how much ownership you have concerning that interaction. Kimberly offered some tools and strategies to finding the right setup, improving a running setup or doing a quality check on you current system. To learn more, watch the video of the complete session. By the end you should understand what to expect from LiveOps on any platform. 

USA 2018Video Coverage

Jeroen Bouwman: Using the Power of Social in Your Game | Casual Connect Video

February 12, 2018 — by Catherine Quinton

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I want anyone in my team to feel comfortable telling me I'm wrong. - Jeroen BouwmanClick To Tweet

At Casual Connect USA 2018, Jeroen spoke about designing and managing the viral funnel for your game. He discussed how to set up and optimize the social features for optimum results. Jeroen explained, “If you just set a high score, if you just unlocked a new level, unlocked a new character or found an epic piece of loot, those are all moments when your player is high on your game. He is having a great time. That is the moment when they want to share it with friends. So make sure that when you have those moments, present your player with the opportunity to share.” To learn more, be sure to watch the video of the full presentation below.

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